mkt348ch8 - Brand Luxury Index
... Holds that discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object. ...
... Holds that discomfort or dissonance occurs when a consumer holds conflicting thoughts about a belief or an attitude object. ...
Persuasion, Attitudes, and Behavior
... Evaluations of people, objects and/or ideas that often determine what we do ...
... Evaluations of people, objects and/or ideas that often determine what we do ...
Social Perception
... case of attributional bias. How might the situation have ended differently without those attributions? ...
... case of attributional bias. How might the situation have ended differently without those attributions? ...
Attribution, Attitude, and Cognitive Dissonance
... causes of other people’s behavior • Three criteria used to judge behavior – Distinctiveness: Is this how the person treats everyone or are you different? – Consistency: Has the person always treated you this way or is this different? – Consensus: Do other people do this same thing or is this really ...
... causes of other people’s behavior • Three criteria used to judge behavior – Distinctiveness: Is this how the person treats everyone or are you different? – Consistency: Has the person always treated you this way or is this different? – Consensus: Do other people do this same thing or is this really ...
Unit VII-Social Psychology
... Attitude Change: Persuasion • Elaboration likelihood model – People elaborate on the persuasive message or fail to elaborate on it – Future actions of those who do elaborate are more predictable than those who do not ...
... Attitude Change: Persuasion • Elaboration likelihood model – People elaborate on the persuasive message or fail to elaborate on it – Future actions of those who do elaborate are more predictable than those who do not ...
Social II: Justifying our Actions - HomePage Server for UT Psychology
... Have you ever had to say something contrary to your attitudes or opinions? Have you ever been persuaded to change an attitude you thought was near & dear to you? ...
... Have you ever had to say something contrary to your attitudes or opinions? Have you ever been persuaded to change an attitude you thought was near & dear to you? ...
Snímek 1
... perceiving, thinking about the content) peripheral route processing (other factors than content) age, race, religion, income, marital status… ...
... perceiving, thinking about the content) peripheral route processing (other factors than content) age, race, religion, income, marital status… ...
Cognitive Dissonance Theory
... Discrepant behavior that contradicts an attitude does not necessarily bring about attitude change, however, because there are other ways a person can reduce cognitive dissonance. One alternative is to increase the number of consonant elements—that is, the thoughts that support one or the other disso ...
... Discrepant behavior that contradicts an attitude does not necessarily bring about attitude change, however, because there are other ways a person can reduce cognitive dissonance. One alternative is to increase the number of consonant elements—that is, the thoughts that support one or the other disso ...
chpt. 16 ppt.
... repeatedly in a situation. Ex: if it always occurs, it has high consistency. If it occurs intermittently, it has low ...
... repeatedly in a situation. Ex: if it always occurs, it has high consistency. If it occurs intermittently, it has low ...
Social Psychology
... May reject both arguments because they heard the weak one first and formed there own biases ...
... May reject both arguments because they heard the weak one first and formed there own biases ...
Social Psychology - bbspsych-b4
... someone’s watching b/c more aroused. Arousal increases performance of tasks we’ve mastered. When the task is not mastered…then we perform ...
... someone’s watching b/c more aroused. Arousal increases performance of tasks we’ve mastered. When the task is not mastered…then we perform ...
cosimo2 - Computer Science Intranet
... • The more you reward someone to tell a lie, the more public compliance you have but the less change in private opinion. • Millennial and messianic movements start proselytizing more as soon as their prophecies fail. ...
... • The more you reward someone to tell a lie, the more public compliance you have but the less change in private opinion. • Millennial and messianic movements start proselytizing more as soon as their prophecies fail. ...
Ch. 19 Social Psychology
... Target person is isolated form main reference group Target is made completely dependent on captors for needs Indoctrinating agent- is in a position to reward target for changes in attitude or behavior ...
... Target person is isolated form main reference group Target is made completely dependent on captors for needs Indoctrinating agent- is in a position to reward target for changes in attitude or behavior ...
Intro_Stanford Prison Study
... something the more one will come to like it. – You are more likely to buy a product that you saw an advertisement for ...
... something the more one will come to like it. – You are more likely to buy a product that you saw an advertisement for ...
Learning goals
... Which theory do you think is most likely to produce attitude change? Which theory do you think advertisers most often rely on to attempt to persuade consumers? ...
... Which theory do you think is most likely to produce attitude change? Which theory do you think advertisers most often rely on to attempt to persuade consumers? ...
ATTITUDESANDPERCEPTION
... response to communication. Experimental research into the factors that can affect the persuasiveness of a message include 1. Target Characteristics: These are characteristics that refer to the person who receives and processes a message. One such trait is intelligence - it seems that more intelligen ...
... response to communication. Experimental research into the factors that can affect the persuasiveness of a message include 1. Target Characteristics: These are characteristics that refer to the person who receives and processes a message. One such trait is intelligence - it seems that more intelligen ...
Unit 14. Social Psychology (8–10%) Apply attribution theory to
... Unit 14. Social Psychology (8–10%) 1. Apply attribution theory to explain motives (e.g., fundamental attribution error, self-serving bias). ...
... Unit 14. Social Psychology (8–10%) 1. Apply attribution theory to explain motives (e.g., fundamental attribution error, self-serving bias). ...
Attitudes, Persuasion, and Attitude Change
... Behavior Influence on Attitudes Cognitive Dissonance Theory (Festinger, ...
... Behavior Influence on Attitudes Cognitive Dissonance Theory (Festinger, ...
here - Army Study Guide
... May create inflexibility and stereotypes Often indicated by behavior Formed largely from the continuous process of socialization Positive or negative implications Usually are not easily changed ...
... May create inflexibility and stereotypes Often indicated by behavior Formed largely from the continuous process of socialization Positive or negative implications Usually are not easily changed ...
Document
... Cognitive Dissonance Theory • Leon Festinger: Two cognitions that are in conflict or dissonant (one implies the opposite of the other) result in pressure to change one or both to bring them into consonance • In practice, the two are an attitude and a behavior and the attitude changes ...
... Cognitive Dissonance Theory • Leon Festinger: Two cognitions that are in conflict or dissonant (one implies the opposite of the other) result in pressure to change one or both to bring them into consonance • In practice, the two are an attitude and a behavior and the attitude changes ...
soc-psychb
... Cognitive Dissonance Theory • Leon Festinger: Two cognitions that are in conflict or dissonant (one implies the opposite of the other) result in pressure to change one or both to bring them into consonance • In practice, the two are an attitude and a behavior and the attitude changes ...
... Cognitive Dissonance Theory • Leon Festinger: Two cognitions that are in conflict or dissonant (one implies the opposite of the other) result in pressure to change one or both to bring them into consonance • In practice, the two are an attitude and a behavior and the attitude changes ...
Attitude change
Attitudes are associated beliefs and behaviors towards some object. They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs--when two attitudes or attitude and behavior conflict. Attitudes and attitude objects are functions of affective and cognitive components. It has been suggested that the inter-structural composition of an associative network can be altered by the activation of a single node. Thus, by activating an affective or emotional node, attitude change may be possible, though affective and cognitive components tend to be intertwined.