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Conformity theories
Conformity theories

... Moscovici thought that minority influence operated in a different way to majority influence. Minority influence causes the majority to reassess their opinion, and that it actually changed underlying beliefs. This was in contrast to normative influence, which generally had little lasting effect. The ...
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MRCPsych Part 1:Intergroup Behaviour and Social Psychology

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Group dynamics

Group dynamics is a system of behaviors and psychological processes occurring within a social group (intragroup dynamics), or between social groups (intergroup dynamics). The study of group dynamics can be useful in understanding decision-making behavior, tracking the spread of diseases in society, creating effective therapy techniques, and following the emergence and popularity of new ideas and technologies. Group dynamics are at the core of understanding racism, sexism, and other forms of social prejudice and discrimination. These applications of the field are studied in psychology, sociology, anthropology, political science, epidemiology, education, social work, business, and communication studies.
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