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Chapter 9 Notes
Chapter 9 Notes

... personality and violent behaviour depending upon whether or not their genotype conferred high or low levels of MAOA expression, a neurotransmitter-metabolizing enzyme. Thus, Caspi and Moffitt showed that a genetic variation may moderate the influence of environmental factors on behaviour in a rather ...
Part 1 Microarray Timeseries Analysis with
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... scientist would). All of the materials are listed, but they need to write how or why they will be used. When they are guided to record their predictions in the lab notebook, they should write those on their physical copy instead (they may have to actually “open” the lab notebook just to continue the ...
07Lab_MitoMei - Biology Learning Center at the University of
07Lab_MitoMei - Biology Learning Center at the University of

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Classification of Genetic disorders:

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BIOLOGY SEC E05
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... Unit Statement: Essential unit five looks, in depth, at the science of evolution. Topic should be linked with E06 Classification. Topics covered include geologic history and the evolution of the biosphere, genetics of evolution, and the origin of life, as well as studies of specific theories, how th ...
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... Tay-Sachs Disease – deterioration of the nervous system – early death Phenylketonuria (PKU) – an amino acid common in milk cannot be broken down and as it builds up it causes mental retardation – newborns are tested for this Dominant gene mutations: Huntington’s disease – gradual deterioration of br ...
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Biology classification and variation revision

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Genetics - Natural Selection File

...  However, with the Industrial Revolution, many factories and homes in British cities started burning coal. Coal creates a lot of black soot and pollution. Since lichens are extremely sensitive to air pollution, this caused all the lichens on city trees to die. Also, as the soot settled out everywhe ...
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Overview of Drosophila development

... The fertilized egg of Drosophila melanogaster gives rise to a segmented fullydifferentiated maggot over the course of a 24 hour embryonic period. The genetic control of segmentation involves a cascade of gene regulation occurring largely before the onset of the cellular blastoderm stage (~2.5 to 3 h ...
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Biology and consumer behaviour

Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on a consumers biology is of growing interest and use to marketers.As human machines being made up of cells controlled by our brain to influence aspects of our behaviour, there must be some influence of biology on our consumer behaviour and how we purchase as well. The nature versus nurture debate is at the core of how much biology influences these buying decisions, because it argues the extent to which biological factors influence what we do, and how much is reflected through environmental factors. Neuromarketing is of interest to marketers in measuring the reaction of stimulus to marketing. Even though we know there is a reaction, the question of why we consume the way we do still lingers, but it is a step in the right direction. Biology helps to understand consumer behaviour as it influences consumption and aids in the measurement of it.Lawson and Wooliscroft (2004) drew the link between human nature and the marketing concept, not explicitly biology, where they considered the contrasting views of Hobbes and Rousseau on mankind. Hobbes believed man had a self-serving nature whereas Rousseau was more forgiving towards the nature of man, suggesting them to be noble and dignified. Hobbes saw the need for a governing intermediary to control this selfish nature which provided a basis for the exchange theory, and also links to Mcgregor’s Theory of X and Y, relevant to management literature. He also considered cooperation and competition, relevant to game theory as an explanation of man’s motives and can be used for understanding the exercising of power in marketing channels. Pinker outlines why the nature debate has been suppressed by the nurture debate in his book The Blank Slate.
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