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1. Marketing is an organizational function and a set of processes for
1. Marketing is an organizational function and a set of processes for

... ways that benefit the organization and its stakeholders. 2. Marketing is about satisfying customer needs and wants. 3. The four components of marketing mix.  Product  Price  Place  Promotion decision 4. Individuals and Organizations can perform marketing. 5. The various eras of marketing are  S ...
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Definitions of Marketing
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...  Why do you give to non-profit organizations?  How does this relate to individuals that may give to CFC?  How do you think this differs from other types of donors? ...
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Creating Superior Customer Value • Marketing is the organisational

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Value proposition

A value proposition is a promise of value to be delivered and acknowledged and a belief from the customer that value will be delivered and experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services.Creating a value proposition is a part of business strategy. Kaplan and Norton say ""Strategy is based on a differentiated customer value proposition. Satisfying customers is the source of sustainable value creation.""Developing a value proposition is based on a review and analysis of the benefits, costs and value that an organization can deliver to its customers, prospective customers, and other constituent groups within and outside the organization. It is also a positioning of value, where Value = Benefits - Cost (cost includes economic risk).
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