
BABIN / HARRIS CONSUMER BEHAVIOR
... Learning Theories • Behaviorism approach—focuses on changes in behavior without concern for the cognitive mechanics of the process. • Information processing perspective— focuses on changes in thought and knowledge and how these precipitate behavioral changes. LO6 ...
... Learning Theories • Behaviorism approach—focuses on changes in behavior without concern for the cognitive mechanics of the process. • Information processing perspective— focuses on changes in thought and knowledge and how these precipitate behavioral changes. LO6 ...
Basic concepts of applied behaviour analysis
... Operant behaviour is behaviour that is controlled by its consequences The functional relationship between antecedents (teaching strategies), the manner in which the student responds (student behaviour), and the manner in which he environment responds to the behaviour (reward/reinforcer). ...
... Operant behaviour is behaviour that is controlled by its consequences The functional relationship between antecedents (teaching strategies), the manner in which the student responds (student behaviour), and the manner in which he environment responds to the behaviour (reward/reinforcer). ...
Handout 1
... The behavior of answering a simple question about one's past, however, seems to defy explanation in terms of these familiar principles. When asked, "What did you have for breakfast yesterday?" we reply with ease, "Scrambled eggs." So commonplace is the phenomenon that, at first, there seems to be no ...
... The behavior of answering a simple question about one's past, however, seems to defy explanation in terms of these familiar principles. When asked, "What did you have for breakfast yesterday?" we reply with ease, "Scrambled eggs." So commonplace is the phenomenon that, at first, there seems to be no ...
conditioned
... the UCS; the organism is in the process of acquiring learning – although classical conditioning happens quite easily, there are a few basic principles that researchers have discovered: CS must come before UCS CS and UCS must come very close together in time—ideally, only several seconds apart ...
... the UCS; the organism is in the process of acquiring learning – although classical conditioning happens quite easily, there are a few basic principles that researchers have discovered: CS must come before UCS CS and UCS must come very close together in time—ideally, only several seconds apart ...
Spontaneous recovery after reversal and partial
... The intention of this experiment was to compare the performance changes that occur with time during a stimulus that had undergone both acquisition and extinction with that during a stimulus that had only undergone acquisition, when both have attained the same response level prior to the delay. It is ...
... The intention of this experiment was to compare the performance changes that occur with time during a stimulus that had undergone both acquisition and extinction with that during a stimulus that had only undergone acquisition, when both have attained the same response level prior to the delay. It is ...
6 Knowing and Understanding the World
... (Conditioned Stimulus or CS) with food (Unconditioned Stimulus or UCS). The tone presented was rather short (e.g., 10 secs) and the time interval between the tone and presentation of food, was between 2 to 3 minutes. On the early trials the dog salivated when the food was presented. Secretion of sal ...
... (Conditioned Stimulus or CS) with food (Unconditioned Stimulus or UCS). The tone presented was rather short (e.g., 10 secs) and the time interval between the tone and presentation of food, was between 2 to 3 minutes. On the early trials the dog salivated when the food was presented. Secretion of sal ...
Basic Behavioral Concepts (Chapter 1 from The Human Reflex)
... assumptions about the nature of reality and about the most productive methods to employ in seeking to understand the world, they also interpret data in different ways. The following account should help to clarify this point. A certain psychologist (not a behaviorist) who was interested in measuring ...
... assumptions about the nature of reality and about the most productive methods to employ in seeking to understand the world, they also interpret data in different ways. The following account should help to clarify this point. A certain psychologist (not a behaviorist) who was interested in measuring ...
Chapter 4 - Bakersfield College
... Conditioned emotional response Operant conditioning: Thorndike and Skinner Important concepts in operant conditioning Schedules of reinforcement How does punishment differ from reinforcement? Problems associated with the use of punishment Factors limiting or enhancing operant conditioning Behavioral ...
... Conditioned emotional response Operant conditioning: Thorndike and Skinner Important concepts in operant conditioning Schedules of reinforcement How does punishment differ from reinforcement? Problems associated with the use of punishment Factors limiting or enhancing operant conditioning Behavioral ...
(2003). The psychology of learning. In L. Nadel (Ed.)
... the environment, are not usually regarded as instances of learning. For example, a rat will press a lever for the reward of a food pellet less readily on the second occasion than on the first if, in the meantime, it has been given free access to food. Such a change in behavior is attributed to a cha ...
... the environment, are not usually regarded as instances of learning. For example, a rat will press a lever for the reward of a food pellet less readily on the second occasion than on the first if, in the meantime, it has been given free access to food. Such a change in behavior is attributed to a cha ...
AP Test Practice - Test Info
... flushes the toilet, the water gets hot, you jump again. Sooner or later (sooner, I hope!), you begin to jump out of the way as soon as you hear a toilet flush without waiting to get burned. ...
... flushes the toilet, the water gets hot, you jump again. Sooner or later (sooner, I hope!), you begin to jump out of the way as soon as you hear a toilet flush without waiting to get burned. ...
NORWIN SCHOOL DISTRICT
... Use the classical conditioning model to explain an example of a classically conditioned response Describe the sequence of the classical conditioning processes: acquisition, extinction, & spontaneous recovery Describe how Ivan Pavlov discovered classical conditioning Define the concepts of generaliza ...
... Use the classical conditioning model to explain an example of a classically conditioned response Describe the sequence of the classical conditioning processes: acquisition, extinction, & spontaneous recovery Describe how Ivan Pavlov discovered classical conditioning Define the concepts of generaliza ...
Learning in Invertebrates - University of California San Diego
... Gelber has shown that if a clean platinum wire is lowered repeatedly into the center of a culture of Paramecium aurelia, the protozoans typically avoid the wire. If the platinum is lightly baited with bacteria before it is dipped into the culture (a training trial), the paramecia now tend to approac ...
... Gelber has shown that if a clean platinum wire is lowered repeatedly into the center of a culture of Paramecium aurelia, the protozoans typically avoid the wire. If the platinum is lightly baited with bacteria before it is dipped into the culture (a training trial), the paramecia now tend to approac ...
Lecture 3
... Strengths and Limitations of Behavioral Learning Theories • The basic principles of behavioral learning theories are as firmly established as any in psychology and have been demonstrated under many different conditions. These principles are useful for explaining much of human behavior; they are eve ...
... Strengths and Limitations of Behavioral Learning Theories • The basic principles of behavioral learning theories are as firmly established as any in psychology and have been demonstrated under many different conditions. These principles are useful for explaining much of human behavior; they are eve ...
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... square of another color (for example, yellow) and were told that this stimulus indicated that no shock would be delivered: this was called the “Safe” stimulus. In the fMRI study, normal participants were presented with the Threat and Safe stimuli while responses in the amygdala were assessed. Skin c ...
... square of another color (for example, yellow) and were told that this stimulus indicated that no shock would be delivered: this was called the “Safe” stimulus. In the fMRI study, normal participants were presented with the Threat and Safe stimuli while responses in the amygdala were assessed. Skin c ...
Learning - McGraw Hill Higher Education
... n a remote area of Thailand you will find an elephant preserve, inside of which a most curious thing is occurring: Elephants are painting. They hold brushes in their trunks and carefully paint pictures— mostly portraits of other elephants in various poses. As you can see, some of the paintings are q ...
... n a remote area of Thailand you will find an elephant preserve, inside of which a most curious thing is occurring: Elephants are painting. They hold brushes in their trunks and carefully paint pictures— mostly portraits of other elephants in various poses. As you can see, some of the paintings are q ...
Redalyc. Pavlov and the Foundation of Behavior Therapy
... were eliminated and replaced by a conditioned salivary response. This effect was termed counter-conditioning, and it was demonstrated that conditioning methods could neutralize the effects of aversive stimulation when paired with an appetitive response. When the shock was later applied to other part ...
... were eliminated and replaced by a conditioned salivary response. This effect was termed counter-conditioning, and it was demonstrated that conditioning methods could neutralize the effects of aversive stimulation when paired with an appetitive response. When the shock was later applied to other part ...
Exam 2 (pdf - 340.26kb)
... A researcher wants to see if his students have improved throughout the year. He records the marks that his students received for their first lab reports at the beginning of the year, and he compares these results with the marks that his students receive for their lab reports at the end of the year. ...
... A researcher wants to see if his students have improved throughout the year. He records the marks that his students received for their first lab reports at the beginning of the year, and he compares these results with the marks that his students receive for their lab reports at the end of the year. ...
Behaviorism
... directly connected with the food or primary stimulus that the bell brought about the salivary flow, or primary response. The reflex was triggered by a new stimulus. He called this a “conditioned reflex” (Rippa, 1996). He studied these reflexes for thirty years and was considered to be the father of ...
... directly connected with the food or primary stimulus that the bell brought about the salivary flow, or primary response. The reflex was triggered by a new stimulus. He called this a “conditioned reflex” (Rippa, 1996). He studied these reflexes for thirty years and was considered to be the father of ...
pdf
... selecting arbitrary symbols as if some antecedent stimuli were `more’ or `less’ than others, none of these stimuli being actually `more’ or `less’ than any other stimulus. What the authors could mean here by responses of more-than and less-than is a puzzle. Of course, if the authors abandoned all cl ...
... selecting arbitrary symbols as if some antecedent stimuli were `more’ or `less’ than others, none of these stimuli being actually `more’ or `less’ than any other stimulus. What the authors could mean here by responses of more-than and less-than is a puzzle. Of course, if the authors abandoned all cl ...
Midterm 1
... Correct Proportion: 0.903508771929824 The homunculus, the extremely disfigured individual that you can find on database searches, represents the proportion of our neocortex that we dedicate to sensation (the primary somatosensory cortex) and motion (the primary motor cortex). 17. Within the lobes of ...
... Correct Proportion: 0.903508771929824 The homunculus, the extremely disfigured individual that you can find on database searches, represents the proportion of our neocortex that we dedicate to sensation (the primary somatosensory cortex) and motion (the primary motor cortex). 17. Within the lobes of ...
Classical conditioning

Classical conditioning (also known as Pavlovian or respondent conditioning) is a learning process in which an innate response to a potent stimulus comes to be elicited in response to a previously neutral stimulus; this is achieved by repeated pairings of the neutral stimulus with the potent stimulus. The basic facts about classical conditioning were discovered by Ivan Pavlov through his famous experiments with dogs. Together with operant conditioning, classical conditioning became the foundation of Behaviorism, a school of psychology that dominated psychology in the mid-20th century and is still an important influence on the practice of psychological therapy and the study of animal behaviour (ethology). Classical conditioning is now the best understood of the basic learning processes, and its neural substrates are beginning to be understood.