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IMPLEMENTATION USING SOCIAL MEDIA OPTIMIZATION (SMO
IMPLEMENTATION USING SOCIAL MEDIA OPTIMIZATION (SMO

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LESSON 3 Importance of Marketing

... In its original state it has value as an object of beauty, supplies oxygen, prevents soil erosion, and provides a home for animals. When a tree is cut down and used in making other products its usefulness changes. The raw material becomes part of a new product that has a different value Form Utility ...
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... •PR •Communication from others ...
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... Companies that conduct online business are mandated to inform the public and any potential customers about their efforts to protect their information and what purposes their information will be used for. In conducting business online, it is essential that companies make certain that every care is ta ...
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... Easy to read, pronounce, and remember Create appealing images Distinctive Adaptable Appropriate packaging and advertising Known benefits from products Legally available ...
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... National Advertising: nation wide, big brands, prime time tv Retail/Local advertising: local merchants, customers at specific stores Prime: entire industry (general products eg. Milk) Selective: create demand for specific brands ...
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... • Selling points such as shops, regional centres, headquarters or a warehouse • Retailer, wholesaler, mail order or the internet • Distribution channels are concerned with relationships between the producer, the middleman/woman and the customer “The name for the way in which a product or service get ...
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Social media marketing

Social media marketing is the process of gaining website traffic or attention through social media sites.Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.
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