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Incorporation of a new subsidiary, Yan Ou Marketing (Intl) Sdn. Bhd
Incorporation of a new subsidiary, Yan Ou Marketing (Intl) Sdn. Bhd

... Details of Yan Ou Marketing The authorised share capital of Yan Ou Marketing is RM1,000,000.00 comprising 1,000,000 ordinary shares of RM1.00 each with an initial paid-up share capital of RM2 comprising 2 ordinary shares of RM1.00 each. The Company intends to increase the issued and paid-up share ca ...
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... way of quickly kick starting a project. If new to a particular area of marketing, it is also an informative process, which allows you to benchmark responses to help inform your judgement. However, for agencies, it can be a time consuming and costly experience. Therefore a certain degree of prudency ...
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... •Communication to inform, persuade, and/or remind consumers about an organization’s products and services ...
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... CATEGORY DESCRIPTION Effective marketing is key to customer acquisition and retention. However, while most brokers and broker groups appreciate the need for ongoing marketing, a number of groups clearly standout in this field and the results they achieve speak for themselves. This award considers th ...
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... 7,000 species, enabling users to find the plant they want quickly. Users can search for a list of possible and probable plant species using criteria such as leaf and flower type, colour and growth habit. If the plants returned from a Plant Finder search are not available from Greenfingers, the site ...
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... Primary product pricing-Marketers may sell products regarded as complementary to a primary product. For example, Bluetooth headsets are considered complementary to the primary product mobile phones. The pricing of complementary products may be affected by pricing variations made to the primary produ ...
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Target audience

A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a specific group of people within the target market at which a product or the marketing message of a product is aimed (Kotler 2000). For example, if a company sells new diet programs for men with heart disease (target market), the communication may be aimed at those men but also perhaps at their spouses (target audience). Targeted marketing and targeted advertising strive for narrowcasting rather than broadcasting.A target audience can be formed of people of a certain age group, gender, marital status, etc., e.g. teenagers, females, single people, etc. A combination of factors, e.g. men aged 20–30 is a common target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market(s)and determining the target audience is one of the most important activities in marketing management (Niewenhuizen et al. 2000). Perhaps the biggest mistake it is possible to make in targeting is trying to reach everybody and ending up appealing to no-one.
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