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pr-technologies in marketing communications
pr-technologies in marketing communications

... the firm, while the PR department employees feel that their work is to develop information and distributing ". Under the present conditions of tough competition public relations are becoming increasingly important for any business. More and more companies see the main task of communication in establ ...
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... A business opportunity is a _______ for _________ based on a product idea and a __________ that will buy it. In order to turn a business opportunity into a successful business, a business plan and a ___________ plan should be developed. The marketing plan includes the __________ _________. Target Ma ...
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... If we look at the potential for increasing returns, there is little doubt that there is a lot of room for improvement in marketing. In an area where the environment is conducive for producing 50 bushel per acre soybean yields, the average yield might be 45 bushels. That makes the average yield 90% o ...
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Marketing research

Marketing research is ""the process or set of processes that links the consumers, customers, and end users to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.""It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.Marketing research is often partitioned into two sets of categorical pairs, either by target market: Consumer marketing research, and Business-to-business (B2B) marketing researchOr, alternatively, by methodological approach: Qualitative marketing research, and Quantitative marketing researchConsumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns. The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923.Thus, marketing research may also be described as the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing.
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