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Marketing Strategies for Business Success
Marketing Strategies for Business Success

... marketing efforts and identify loyal customers to retain them; 2) Devising relevant pricing strategy to ensure the business meets costs and profit goals; 3) Defining the scope of products /services to be sold and delineate their uniqueness to anything else on the market; 4) Enhance product/service l ...
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... offer to problems that have nothing to do with foot pain satirize consumers’ willingness to buy anything that claims to reduce as much pain as possible in a desperate attempt to feel better. The use of consumer testimonies, obviously irony and exposure of inherent human weakness effectively satirize ...
CHAPTER 1 INTRODUCTION A.  Background of the Study
CHAPTER 1 INTRODUCTION A. Background of the Study

... especially the worldwide business. That is why it is an advantage for a person who works in marketing department to be able to speak English fluently. The following quotation mentions how English can be used as the language of the world: “English can bring healthy and positive effect on the company’ ...
Snímek 1
Snímek 1

... they could make most efficiently, and this would create product demand. ...
Acquire foundational knowledge of marketing-information
Acquire foundational knowledge of marketing-information

Agency Questionnaire 08
Agency Questionnaire 08

... Haymarket Media organize a series of events across the region that are designed to educate, stimulate, innovate and celebrate the ideas, creations and concerns of the regional industry. Who would be the person to contact at your company regarding ...
LECTURE 13
LECTURE 13

... Expensive way to reach large audiences ...
Indirect Marketing
Indirect Marketing

... When selecting a promotional tool, an organisation should consider the following points: ...
Karen Glanz - NCCOR National Collaborative on Childhood Obesity
Karen Glanz - NCCOR National Collaborative on Childhood Obesity

... Marketing  the 4 P’s Price: coupons, specials, private label/store brands * Promotion: In-store vs. out-of-store; signage; banners; taste-testing; shopper marketing”; single- vs. cross-brand promotion; store nutrition guidance systems * Placement: Location of products in store; influence of assortm ...
3.03 Marketing Plan
3.03 Marketing Plan

... information on the target market the company desires to reach. This section should include a full demographic description of the target market. It should also provide answers to questions about what the target market wants and needs, how the target market will use the company’s product(s), how much ...
MMP Program and Services Program
MMP Program and Services Program

... growth percentage of Hispanic and Asian Americans is often two to five times higher than the growth of the White and African American populations. Initially, the Multicultural Marketing Program (MMP) resources are designed to assist escrow and sales professionals capture more business from real esta ...
Understanding the Types of Direct Marketing
Understanding the Types of Direct Marketing

... the Internet. Email marketing has become a very popular option in the direct marketing field, as it allows you to create dynamic, compelling marketing materials for almost nothing, and it allows you to avoid the costs of postage, envelopes and other associated items with traditional mail. However, e ...
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Lab/ Practical

... Promotion – Stimulating primary demand – Sales appeal – Publicity & sponsorships – Trade shows – exhibits – Catalogs – Samples – promotional letters. Marketing Strategy Case Studies ...
BUYER BEHAVIOUR
BUYER BEHAVIOUR

... Viewed as a philosophy, everybody in an organisation should be a “part-time marketer” • “Marketing is so basic that it cannot be considered to be a separate function. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view". - Peter Drucke ...
Marketing Strategies
Marketing Strategies

Lecture 5: Global Branding
Lecture 5: Global Branding

... Is Levitt right? • Goods can be the easiest to standardise, whereas branding and particularly advertising are not moving toward greater standardisation • Because customers and competitive conditions differ across countries or because powerful local managers will not stand for centralized decision m ...
Chapter 31: Using the marketing mix
Chapter 31: Using the marketing mix

... Elements of the promotional mix ...
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Sales and Marketing Executive Why you`ll be so

... Provide campaign progress update reports as required by Area Sales and Marketing Manager(s) to monitor the effectiveness of the campaign. To also proactively gather feedback from customers through all available channels. Manage day-to-day relationships with a variety of agencies and service provider ...
Getting big audiences for contemporary classical music
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... We started early by making lists of well-networked people who enjoy spreading the word to all those around them. Then we created a detailed profile of the audience we wanted. From this we developed a working communications plan focusing on: ...
University of Oxford Strategic Marketing Programme How do you
University of Oxford Strategic Marketing Programme How do you

... decade, and the pace of change is not slowing. Much of this change has been driven by new technologies, such as mobile and social media, that present organisations with new ways to reach, influence, engage, serve, understand, and analyse customers. At the same time, the way in which people interact ...
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... – the main difference between the regular marketing and global marketing is the scope of activities because global marketing occurs in markets outside the organization’s home country. ...
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Advertising and Marketing Communications: 266B

Marketing Strategies for an Aging Population
Marketing Strategies for an Aging Population

... Part of the problem is that marketing firms are ingrained with youthful attitudes and fail to recognize that the marketing strategy for an aging population is not trivial. And because many marketers stay in their job for only two to three years, their incumbent ends up tackling the task of developin ...
PowerPoint
PowerPoint

... While packaging is important for a business’ image, its main purpose is to protect the product. Many floral products will die if exposed to extreme temperatures. Packaging also helps to protect from wind and rain. Packaging can include plastic sleeves, plastic wrap, or paper wrap. ...
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Viral marketing

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company webpage or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, webpage or social media profile. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include: pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an ""endless amount of potential forms and vehicles the messages can utilize for transmission"", including mobile devices.The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.The term ""VRL marketing"" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to.
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