• Study Resource
  • Explore Categories
    • Arts & Humanities
    • Business
    • Engineering & Technology
    • Foreign Language
    • History
    • Math
    • Science
    • Social Science

    Top subcategories

    • Advanced Math
    • Algebra
    • Basic Math
    • Calculus
    • Geometry
    • Linear Algebra
    • Pre-Algebra
    • Pre-Calculus
    • Statistics And Probability
    • Trigonometry
    • other →

    Top subcategories

    • Astronomy
    • Astrophysics
    • Biology
    • Chemistry
    • Earth Science
    • Environmental Science
    • Health Science
    • Physics
    • other →

    Top subcategories

    • Anthropology
    • Law
    • Political Science
    • Psychology
    • Sociology
    • other →

    Top subcategories

    • Accounting
    • Economics
    • Finance
    • Management
    • other →

    Top subcategories

    • Aerospace Engineering
    • Bioengineering
    • Chemical Engineering
    • Civil Engineering
    • Computer Science
    • Electrical Engineering
    • Industrial Engineering
    • Mechanical Engineering
    • Web Design
    • other →

    Top subcategories

    • Architecture
    • Communications
    • English
    • Gender Studies
    • Music
    • Performing Arts
    • Philosophy
    • Religious Studies
    • Writing
    • other →

    Top subcategories

    • Ancient History
    • European History
    • US History
    • World History
    • other →

    Top subcategories

    • Croatian
    • Czech
    • Finnish
    • Greek
    • Hindi
    • Japanese
    • Korean
    • Persian
    • Swedish
    • Turkish
    • other →
 
Profile Documents Logout
Upload
Cyber Branding
Cyber Branding

... • They control the messages about the products and services that interest them. • There is a tremendous opportunity to give online audiences more of the control they readily welcome—to further empower them. • It’s not what the business has to say anymore: • less talking and more listening is in orde ...
Marketing
Marketing

... ● Marketing—process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that satisfy individual and organizational objectives. ● What an UGLY definition. ● Marketing is a way of think ...
MARKETING 1.01
MARKETING 1.01

... What is one way that many businesses use the marketing information contained in sales reports? 1-To monitor expense accounts 2-To qualify potential new customers 3-To improve the effectiveness of salespeople 4-To develop negotiating techniques ...
Kotler_ch01 - UMM Directory
Kotler_ch01 - UMM Directory

... of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed is to make the product or service available.” ...
Profitable Marketing Communications: A Guide to Marketing Return
Profitable Marketing Communications: A Guide to Marketing Return

... tips is illustrated using case studies again where convergent evidence is adduced. Thus the book gives exposure to different real-life situations where marketers made profit out of their marketing strategies. The reader gets a good exposure and an insight to all these situations and how organisation ...
Forty-Nine Degrees North Mountain Resort
Forty-Nine Degrees North Mountain Resort

... entrepreneurs is assessing market potential and financial risk before investing in expansion activities. One possible technique for ascertaining risk is linking forecasted growth in revenues to improvements in facilities and operations. An entrepreneur with some history of market behavior has an adv ...
Sooriya - Healthcare Marketing
Sooriya - Healthcare Marketing

... This heading includes all the ways and means that you communicate with people who already know you, primarily present and previous patients. Depending on the nature of your practice or situation, this influential audience can be a rich resource for referrals, additional services, testimonials and/or ...
Editorial: Internet marketing and advertising Eldon Y. Li HsiuJu
Editorial: Internet marketing and advertising Eldon Y. Li HsiuJu

... The ubiquity of the internet supposes to enable today’s businesses to reach their customers worldwide. However, many companies utilising the internet have reached their customers only domestically. The success of penetrating the global market has rarely been seen due to language barriers, cultural d ...
Job purpose - Bedford College
Job purpose - Bedford College

... 3. To raise the reputation of the College through a creative, content-driven approach to communications that reflects the organisation’s strengths and uniqueness:  Running social media accounts for the brands you are responsible for, using imaginative approaches to engage with stakeholders, and bui ...
(Download) - NSU Home | Northeastern State University
(Download) - NSU Home | Northeastern State University

... • With advertising: direct response offer is the ad itself. • With public relations and/or personal selling: telemarketing or other activities to solicit funds for nonprofit organizations. • Sales promotion: direct mail or internet messages announcing special discounts (special airfares, for instanc ...
International Marketing
International Marketing

Resume
Resume

Position Title
Position Title

... Delivery Centre to ensure the successful delivery of high quality and successful marketing and communications initiatives Manage projects for all Faculty marketing communication programs effectively and efficiently and campaigns to ensure delivery on time and within budget Deploy and ensure the corr ...
Theories of Network (or Interactive) Marketing
Theories of Network (or Interactive) Marketing

... Information management has been labor intensive, therefore high cost, high overhead. The IT revolution makes knowledge work productive through automation. ...
P & B 9 - Amity
P & B 9 - Amity

... traditional media, television, radio, magazine & newspapers are becoming more fragmented and teaching smaller and move selective audiences. • Decline In audience size for many media and being less responsive to traditional Communication. • Many such Factors are promoting Global marketers to look for ...
Marketing
Marketing

... Marketing is the process of developing and selling ideas, goods, and services that satisfy customers, using the principles of pricing, promotion, and distribution. Service marketing is the marketing of intangible products that offer financial, legal, medical, recreational, or any other benefits to t ...
Types of Marketing Topic 4352 Mr. Christensen
Types of Marketing Topic 4352 Mr. Christensen

... Mr. Christensen ...
Database / Marketing and Events
Database / Marketing and Events

... To ensure the smooth running of Shine’s Marketing and Events team activities, including admin support to the Marketing and Events Manager and Marketing and Events Officers, with an emphasis on updating and maintaining the main fundraising database. Principal duties ...
2017 Region Competition
2017 Region Competition

... 2017 Region Competition Below are the instructional areas for Region Competition. The intent is to help advisors and members prepare for region competition more effectively. By announcing them early, members can focus on the instructional areas they’ll be assessed on at their first level of competit ...
Direct Marketing NEW! - American Marketing Association
Direct Marketing NEW! - American Marketing Association

... • Develop a road map for putting marketing ROI techniques into practice ...
1-800-Got-Junk?
1-800-Got-Junk?

Social Media Manager Job Description Template
Social Media Manager Job Description Template

... Analyze and evaluate both existing and potential social media activities and strategies Conduct, gather and analyze market research to determine social media opportunities and competitiveness Identify, interpret, and capitalize on social media trends Plan, manage, coordinate and execute all social m ...
CB_6e_Ch17_MarketingEthicsCSR
CB_6e_Ch17_MarketingEthicsCSR

... Addictive Behavior Usually brought on by chemical dependency Perceived or chemical dependence on product or activity Repeated use of product, even if dangerous Can be harmful to addicts & those around them Examples: cigarettes, drugs, alcohol, Internet use (facebook, eBay), gambling, video games, e ...
job description
job description

... Guide and educate the Marketing and Commercial teams in strategising, defining and implementing social projects to meet commercial goals. Plan and deliver social media campaigns, ensuring that they deliver Marketing and Business objectives e.g. customer acquisition and retention, brand awareness, sa ...
How to Revamp Your Marketing Program November 4, 2011 NJ Credit Union League
How to Revamp Your Marketing Program November 4, 2011 NJ Credit Union League

... communicate in a consistent way is the key. Consistency is critical to successful marketing. If we can demonstrate that we all have a very similar perception of the institution and what it stands for, many of the hidden agendas can be erased. Break Who Owns Your Brand (Bret Rigby) Most brand manager ...
< 1 ... 498 499 500 501 502 503 504 505 506 ... 594 >

Viral marketing

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company webpage or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, webpage or social media profile. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include: pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an ""endless amount of potential forms and vehicles the messages can utilize for transmission"", including mobile devices.The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.The term ""VRL marketing"" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to.
  • studyres.com © 2026
  • DMCA
  • Privacy
  • Terms
  • Report