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Job purpose - Bedford College
Job purpose - Bedford College

... marketing campaigns Demonstrable experience of running successful digital marketing campaigns Demonstrable experience of successfully project managing event Demonstrable experience of developing campaigns that measure impact and return on investment Track record of effective staff management and lea ...
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Gannett Digital Marketing Services (GDMS)

... through better execution of their marketing & lead generation campaigns and programs and take marketing operational costs out of their business, thus, driving better marketing ROI. The right person for this role will have what it takes to drive new business and work with existing customers to exceed ...
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SEMESTER AT SEA COURSE SYLLABUS

... ABOVE RULES. Please, do not approach me with any excuse for not handing in your case assignment on the due date. 3. Term Exams (45%) – There are three term exams scheduled for this course. Each is worth 15% of your final grade. All exams consist of multiple-choice and short answer questions. All que ...
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... distribution of ideas, goods/services, to create exchanges that satisfy individual/ organisational goals ...
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... LO1 ...
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Consumer Behavior: People in the Marketplace

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... approach due to personal privacy concerns. Marketers counter that one-to-one marketing can lead to privacy abuses, but that the benefits to both consumers and marketers far outweigh the risks. Where do you stand on this issue? Why? ...
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Viral marketing

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company webpage or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, webpage or social media profile. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include: pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an ""endless amount of potential forms and vehicles the messages can utilize for transmission"", including mobile devices.The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.The term ""VRL marketing"" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to.
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