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I - DoYouBuzz
I - DoYouBuzz

... become common. Now traditional marketing is becoming E-Marketing. That’s mean marketing which use ‘Electronic’ as mean of communication. I will show the new means to do marketing: permission marketing, viral marketing, E-commerce and database marketing but also the new technologies use to carry mark ...
PDF
PDF

... the country has made significant strides in the production frontier with development of tissue culture bananas which are high yielding, farmers are still constrained by a poor marketing system. Unlike other major cash crops produced in Kenya for which cooperative marketing exists, banana marketing i ...
Download attachment
Download attachment

... CSR is the expression of a corporation’s level of moral development, where the values that guide a corporate socially responsible policies, decisions and programs are products of a variety of normative systems, depending from the culture, religion, education, etc. (Frederick, 1991). On the other han ...
STRATEGIC DESTINATION BRANDING AND
STRATEGIC DESTINATION BRANDING AND

... SUSTAINABLE MOTIVATION Tourism at the forefront in that emotional factors (including perceived value-for-money) play a central role in decision-making Psychographic research identifying consumers most likely to be sensitive to the sustainable or responsible tourism message so they can be “ring-fence ...
Databases - Formedia
Databases - Formedia

... • One idea is to have a Business Card raffle at all events with a prize 07/05/2017 © The University of Sheffield / Department of Marketing and Communications ...
Brochure
Brochure

... platform, Twitter, has certainly become a well accepted and increasingly popular communications channel within the pharma industry. And not only have companies used it for corporate communications, but they have also found novel approaches to leverage this platform, including: social customer servic ...
Do you want to sell more of your books in large quantities with no
Do you want to sell more of your books in large quantities with no

... “…. an intense, dynamic and fascinating event. I acquired an enormous amount of valuable information and made great contacts!” Jan Kardys Attendees are the people who “get it”. They know that if their business is going to be successful, it’s up to them to create, find and implement savvy marketing s ...
2014 Marketing/Public Relations/Graphics Department Review
2014 Marketing/Public Relations/Graphics Department Review

... perception of company activities, assessing whether stakeholders understand and believe the college’s commitment to its students and community. Finally, acting as a primary communication agent, the department communicates information to the public, employees, media, and other interest groups to gain ...
Advertising and Print
Advertising and Print

... by choosing the right station – More flexible than print – messages can be easily changed – It’s a mobile medium – can be taken just about anywhere • Disadvantages – Short life span – when broadcast, it is over – Lack of visual involvement ...
RELATIONSHIP ORIENTATION: TOWARDS AN ANTECEDENT
RELATIONSHIP ORIENTATION: TOWARDS AN ANTECEDENT

... The Development of an Antecedent Model of Trust To date, empirical models of Relationship Marketing have centred on Trust as their central dimension (Doney and Cannon 1997; Gundlach et al. 1995; Morgan and Hunt 1994). Previous models have also been criticised due to their abstract nature (Lehtinen 1 ...
Seung Hwan “Shawn” Lee
Seung Hwan “Shawn” Lee

... Price discrimination policies vary widely across companies. Some firms offer new customers the lowest price; others give preferential prices to their past customers. We contribute to the literature on price discrimination in behavior-based pricing by exploring how customers’ social price comparisons ...
here - ELD International LLC
here - ELD International LLC

... Draw on headquarters support and build your own Data, materials, precedent, sizzle As much on desktop as possible Make it easy for lawyers to market Educate Build brand awareness within the organization What do we sell and to whom ...
the Lithium Reach data sheet
the Lithium Reach data sheet

... Lithium builds trusted relationships between the world’s best brands and their customers, helping people get answers and share their experiences. Customers in more than 34 countries rely on Lithium to help them connect, engage, and understand their total community. With more than 100 million unique ...
MIDLANDS STATE UNIVERSITY FACULTY OF COMMERCE
MIDLANDS STATE UNIVERSITY FACULTY OF COMMERCE

... Group one: Using an organization of your choice within the financial services sector, critically review the marketing strategy adopted and prepare a report which assess the effectiveness of the following: a) The company’s approach to market segmentation. b) The strategies it uses to differentiate it ...
Target Marketing - Clarifying Complex Ideas
Target Marketing - Clarifying Complex Ideas

... Target Marketing: Tailoring Your Message A combination of strong database marketing and making your niche consumers comfortable is the key to successful target marketing Today's virtually unlimited consumer shopping choices and an increasingly varied customer base make it critical for high-volume je ...
Job search resources: Advertising, Public Relations and Marketing
Job search resources: Advertising, Public Relations and Marketing

... Work carefully your presentation tools. Prepare an elevator pitch, have a resume well organized and creative and use, if any, tools such as video resume. The way you promote your candidacy before a company will give many clues about how you will develop in everyday work when you have to promote the ...
PDF
PDF

... acceptance of the need for customer orientation, profit orientation, and recognition of the important role of marketing in communicating the needs of the market to all major corporate departments” (McNamara, 1972). In this context a market oriented firm shows a perfect integration of these three mar ...
THE IDENTIFICATION OF THE MARKETING NEEDS AND MEANS
THE IDENTIFICATION OF THE MARKETING NEEDS AND MEANS

... information provided by individual marketing specialists; information provided by advertising agencies; information provided by the economic sections of the daily newspapers; job web sites- 290 relevant references were identified. In order to match these references with the research objectives, each ...
IB-CH16 International Marketing
IB-CH16 International Marketing

...  Physically transporting its goods and services from where they are created to the various markets in which they are to be sold  Selecting the means by which to merchandise its good in the markets it wants to serve ...
Document
Document

...  Physically transporting its goods and services from where they are created to the various markets in which they are to be sold  Selecting the means by which to merchandise its good in the markets it wants to serve ...
ch08 - Surej P John
ch08 - Surej P John

to the PDF file.
to the PDF file.

... diabetes easier. Through its OmniPod Insulin Management System, Insulet seeks to expand the use of insulin pump therapy among people with insulin-dependent diabetes. The OmniPod is a revolutionary and easyto-use tubeless insulin pump that features just two parts and a fully-automated cannula inserti ...
BA Honours Marketing - Middlesex University
BA Honours Marketing - Middlesex University

... professional career in marketing upon graduation and/or to prepare them for further study in the field. Towards these ends, students will undertake a range of core modules that provide them with the foundational knowledge needed by all marketers (for example, Principles of Marketing; Marketing Resea ...
guerilla marketing
guerilla marketing

... is a minimal risk of losing a customer. Focuses on people’s problems and finding solutions for them. Asks customers questions such as “What can I give you?” for the benefit of customers is the priority. Not just one but all approaches serve their purpose. A combination of these will be beneficial. T ...
Associate Designer
Associate Designer

... Monitor trends 
 • Indicate the need for new products and services and oversees product development 
 • Develop the company, brand’s or designer’s marketing plan Brand Manager 
 • Manage existing products 
 • Improve existing products and develop or create new products by predicting consumer desires ...
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Viral marketing

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company webpage or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, webpage or social media profile. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include: pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an ""endless amount of potential forms and vehicles the messages can utilize for transmission"", including mobile devices.The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.The term ""VRL marketing"" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to.
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