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INTRODUCTION TO ADVERTISING
INTRODUCTION TO ADVERTISING

... Team Obama campaign in 2006 was woven round the theme –change- and the slogan ‘yes, we can’ Team Buhari capitalized on the change mantra with drive to ease of corruption, impunity, bad ...
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... Exclusive discounts or special rewards can be sent only to ‘good’ customers. The company can identify those customers, by developing loyalty schemes, such as the clubcard, where regular customers collect points at the time of purchase and get offers that irregular customers do not receive. Even clo ...
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... examination of a company’s or business unit’s marketing environment, objectives, strategies, and activities with a view to determining problem areas and opportunities, and recommending a plan of action to improve the company’s marketing performance. ...
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... sales, campaigns and competitors. Modern analytics stack that integrates external and internal data sources is necessary for today’s data driven marketing, which utilizes advanced analytics to create real business impact and success for the company through customer insight and optimized conversion, ...
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... the final price.3 Marketing channels also represent a substantial opportunity cost. One of their chief roles is to convert potential buyers into profitable customers. Marketing channels must not just serve markets, they must also make markets.4 The channels chosen affect all other marketing decision ...
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... – A team of trained brand ambassadors toured the major UK grocery multiples – Mobile stand at the store entrances where the brand ambassadors interact with consumers – Leaflet about cholesterol reduction insight, healthy lifestyle advice, meal ideas, and money-off coupons were given to the customer ...
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... Massachusetts, actually increase sales using atunnel basic Web Eurostar, the train operating the English Channel site. Today, a third Europe of Harris’s business ridesininthe on between continental andbicycle England, is included thesite’s Webpackaging to get hard-to-find and personal service. Web s ...
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Multi-level marketing

Multi-Level Marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they generate, but also for the sales of the other salespeople that they recruit. This recruited sales force is referred to as the participant's ""downline"", and can provide multiple levels of compensation. Other terms used for MLM include pyramid selling, network marketing, and referral marketing. According to the US FTC, some MLM companies constitute illegal pyramid schemes which exploit members of the organization.MLM is one type of direct selling. Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word of mouth marketing. MLM salespeople not only sell the company's products but also encourage others to join the company as a distributor.Companies that use MLM models for compensation have been a frequent subject of criticism and lawsuits. Criticism has focused on their similarity to illegal pyramid schemes, price fixing of products, high initial entry costs (for marketing kit and first products), emphasis on recruitment of others over actual sales, encouraging if not requiring members to purchase and use the company's products, exploitation of personal relationships as both sales and recruiting targets, complex and exaggerated compensation schemes, the company and/or leading distributors making major money off training events and materials, and cult-like techniques which some groups use to enhance their members' enthusiasm and devotion.
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