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Marketing - Urban Innovation21
Marketing - Urban Innovation21

... • Promotions, how you reach and communicate with your customers, TV, Radio, Internet Marketing, etc. ...
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... Key skills and requirements:  Formal Marketing qualification – Honours degree preferred  Experienced in FMCG brand marketing – food or drink preferred  Minimum of 3 years’ experience gained within marketing team in product or shopper marketing  Strategic thinker with evidence of developing actio ...
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... 2. Inventory your current service offerings. 3. Identify which of your current services are viable with your target markets. The goal is to offer different levels of services to the target markets. 4. Identify which services you need to add or subtract to round out your service portfolio. ...
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... to be about creating interesting and valuable content and utilizing free social tools that encourage people to share that content. And of course it’s got to be about driving measurable ROI! Join us for the opening keynote where Harry J. Gold, CEO of Overdrive Interactive, walks through the practical ...
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Cause Related Marketing an essential tool for branding

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global marketing management

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Branding in Social Marketing

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Guerrilla marketing

Guerrilla marketing is an advertisement strategy concept designed for small businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level. Some large companies use unconventional advertisement techniques, proclaiming to be guerrilla marketing but those companies will have larger budget and the brand is already visible. The main point of guerrilla marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers, parks or beaches with maximum people access so as to attract much audience.Unlike typical public marketing campaigns that utilize billboards, guerrilla marketing involves the application of multiple techniques and practices in order to establish direct contact with the customers. One of the goals of this interaction is to cause an emotional reaction in the clients and the final goal of marketing is to get people to remember brands in a different way than they are used to . The technique involves from flyer distribution in public spaces to creating an operation at major event or festival mostly without directly connecting to the event but using the opportunity. The challenge with any guerrilla marketing campaign is to find the correct place and time to do the operation without getting involved in legal issues. The different types of guerrilla marketing are: Ambient, Ambush, Stealth, Viral and the new concept called Street Marketing, coined by Dr. Marcel Saucet, Professor at University of San Diego and Harvard case study lecturer in his book Street Marketing TM, in 2013.
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