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Brian-R.-Michel-Resume-7-28-2011
Brian-R.-Michel-Resume-7-28-2011

... Seneca Gaming Corporation Marketing: Niagara Falls, New York Interned in the Marketing Promotions Department. I helped run/create numerous public promotions and oversee private player functions. I also regularly assisted in staff management duties as well as became proficient (ACSC) the casino marke ...
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... Establish and encourage a culture of creativity; innovation, selecting and nurturing of ideas, as well as bringing change to the current team; Oversee the refining of On-Air branding to ensure effective world class On-Air imaging of the three Television bouquets (Channels) Develop and manage the imp ...
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... …existing products in existing markets? …existing products in new markets? …new products in existing markets? …new products in new markets? ...
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... The only way ZESPRI® can compete with others is through a differentiated market position based on a high-quality branded product. This is because: • the relatively high cost of bringing kiwifruit to ...
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Multicultural marketing

Multicultural marketing (also known as ethnic marketing or cross-cultural marketing) is the practice of marketing to one or more audiences of a specific ethnicity—typically an ethnicity outside of a country's majority culture, which is sometimes called the ""general market."" Typically, multicultural marketing takes advantage of the ethnic group's different cultural referents—such as language, traditions, celebrations, religion and any other concepts—to communicate to and persuade that audience.
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