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Connected Marketing Solutions
Connected Marketing Solutions

... It also integrates social media with other cross-channel data structured as well as unstructured, from sources offline as well as online – to help provide a holistic view of your data, your customer, your sales and your markets Connected People – Your customers are increasingly connected with each o ...
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... nearly 60 million people use a search engine. That’s why your web site must have deep, rich, relevant content that is easy to access. Search engine marketing was a $5.75 billion industry in 2005 and will nearly double by 2010. Local search online: invest in a paid search campaign w/Yahoo or Google. ...
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... stage involves creating brand knowledge. This is where comprehension of the brand name and what it stands for become important. What are the brand’s specific appeals, its benefits? In what way is it different than competitor’s brands? Who is the target market? These are the types of questions that m ...
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... sales across the range of CIH product and services 2. Interrogate and understand customer data using our CRM system, to generate segmented marketing lists for effective targeting of messages and marketing activity. To be a designated CRM super-user 3. End-to-end management of digital activity – from ...
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... priced too high, but can ensure that the target market of a good product know its benefits Four elements Advertising Publicity Sales Promotion Personal Selling ...
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... Using Web, as well as traditional channels, to develop positive, long-term relationship with customers, thereby creating competitive advantage for firm by allowing it to charge higher prices for products or services than competitors can charge ...
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Customer engagement

Customer engagement (CE) is the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer- or company-led and the medium of engagement can be on or offline.
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