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Neuroscience
Neuroscience

... These composite MRI brain scans show the distribution of active areas in the brain of males (left) and females (right) during a verbal task involving rhyming. In males, activation is more lateralized, or confined, to the left hemisphere, whereas in females, activation is bilateralized, that is, occ ...
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the marketing department
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...  Small firms are able to sell to niche markets as large firms may not have identified them but concentrated on the mass markets instead  The needs of consumers can be focused on and therefore targeted by the firm in a niche market Disadvantages:  Niche markets are small and therefore have a limit ...
J-notes
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...  The most powerful type of usage segmentation because it is based on why consumers buy  The “80-20 rule” underlies behavioral segmentation  Behavioral segmentation is often quite difficult to execute o Outlet types: type of store o Benefits: specific benefits or outcomes from a product or service ...
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BUILDING, MEASURING, AND MANAGING BRAND EQUITY
BUILDING, MEASURING, AND MANAGING BRAND EQUITY

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SRCD Abstract 01 - University of Illinois Archives

... environment. By looking at this process in the brain and behavior, we can see how genes and experience interact. The initial development of the basic pattern of organization of the brain, positioning cells and forming initial connections, occurs under substantial control of orchestrated patterns of ...
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Neuromarketing

Neuromarketing is a field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) and Steady state topography (SST) to measure activity in specific regional spectra of the brain response, or sensors to measure changes in one's physiological state, also known as biometrics, including heart rate and respiratory rate, galvanic skin response to learn why consumers make the decisions they do, and which brain areas are responsible. Certain companies, particularly those with large-scale ambitions to predict consumer behaviour, have invested in their own laboratories, science personnel or partnerships with academia. Present in over ten countries, the Neuromarketing Business Association today centralizes academic publications and certifications and serves as a networking platform for professionals in the field.Companies such as Google, CBS, Frito-Lay, and A & E Television amongst others have used neuromarketing research services to measure consumer thoughts on their advertisements or products.Whilst the origin of the term ""neuromarketing"" has been attributed to Ale Smidts in 2002, the phrase was in use earlier. In the late 1990s, both Neurosense (UK) and Gerry Zaltmann (USA) had established neuromarketing companies. Unilever's Consumer Research Exploratory Fund (CREF) too had been publishing white papers on the potential applications of Neuromarketing.
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