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International Marketing
International Marketing

... 2. The scope of the international marketing task 3. The increasing importance of global awareness 4. The progression of becoming a global marketer 5. The importance of the self-reference criterion (SRC) in international marketing ...
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... A highly motivated and driven marketing manager with nine years' experience in high level sales environments. Confident, tenacious with a proven track record for first class marketing management and client satisfaction. Always on task with an ability to identify key marketing strategies and implemen ...
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MKT 4720 Fall 2004 Project 2 Guideline

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Email is the leading direct channel in terms of daily

... daily use and consumer preference for both personal and marketing communications. Email marketing has a massive potential reach and most consumers have indicated that they prefer to be contacted by brands through email communications. According to a recent email study, 64 percent of marketers indica ...
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Neuromarketing

Neuromarketing is a field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) and Steady state topography (SST) to measure activity in specific regional spectra of the brain response, or sensors to measure changes in one's physiological state, also known as biometrics, including heart rate and respiratory rate, galvanic skin response to learn why consumers make the decisions they do, and which brain areas are responsible. Certain companies, particularly those with large-scale ambitions to predict consumer behaviour, have invested in their own laboratories, science personnel or partnerships with academia. Present in over ten countries, the Neuromarketing Business Association today centralizes academic publications and certifications and serves as a networking platform for professionals in the field.Companies such as Google, CBS, Frito-Lay, and A & E Television amongst others have used neuromarketing research services to measure consumer thoughts on their advertisements or products.Whilst the origin of the term ""neuromarketing"" has been attributed to Ale Smidts in 2002, the phrase was in use earlier. In the late 1990s, both Neurosense (UK) and Gerry Zaltmann (USA) had established neuromarketing companies. Unilever's Consumer Research Exploratory Fund (CREF) too had been publishing white papers on the potential applications of Neuromarketing.
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