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Inbound Marketing: Just Another Marketing Buzz
Inbound Marketing: Just Another Marketing Buzz

... for buyers to find you is the reverse of “outbound marketing”, which pushes out via advertising, cold calling or telemarketing, and direct marketing. Inbound marketing turns the outbound marketing approach toward customers upside down, pulling instead of pushing. This distinction between outbound an ...
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... Based on the research, prepared the marketing plan which was successfully executed.The main target of the marketing plan was making TTNET one stop shop for all communication and internet related needs. Prepared and launched the “Everything is possible with TTNET” campaign to reposition the brand and ...
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E-Business and E-Commerce

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The Ethics of Marketing to Children

... persuasive intent is a developmental milestone, which usually occurs by age 8. Once children can understand the persuasive purpose of advertising, they become more skeptical and capable of resisting its appeal. Until they acquire “cognitive and attitudinal defenses,” however, marketing and advertisi ...
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Green marketing

Green marketing is the marketing of products that are presumed to be environmentally preferable to others. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are environmental marketing and ecological marketing.Green, environmental and eco-marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective. In more detail green, environmental and eco-marketing belong to the group of approaches which seek to address the lack of fit between marketing as it is currently practiced and the ecological and social realities of the wider marketing environment.The legal implications of marketing claims call for caution. Misleading or overstated claims can lead to regulatory or civil challenges. In the United States, theFederal Trade Commission provides some guidance on environmental marketing claims. This Commission is expected to do an overall review of this guidance, and the legal standards it contains, in 2011.
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