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International marketing strategy. Develop a new international
International marketing strategy. Develop a new international

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International Marketing: An Imperative for Southeast Europe

... which to export and offering low-cost credit. This is public money well spent. Research shows that every dollar spent on export promotion gives back a return of up to forty dollars. Export assistance providers should be deeply involved with the international marketing environment, both in terms of l ...
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... Public Relations Society of America, PR is defined as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Marketing is defined by the American Marketing Association as “the activity, set of institutions and processes for creating ...
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Marketing strategy

Marketing strategy is the fundamental goal of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
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