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Marketers
Marketers

... Market size It refers to the magnitude of an industry, usually measured in terms of the value of sales revenue from all the businesses in a particular market, per time period. It can be measured in a number of ways: ...
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... ___ 4. Different quantity demanded at any price E. substitutes ___ 5. Products used in place of other products F. Microeconomics ___ 6. Business expenses that change as production changes G. fixed costs ___ 7. Quantity supplied varies directly with price H. variable costs ___ 8. Expenses that a busi ...
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... to switch brands. Since the rows of the matrix sum to unity, small numbers of diagonal elements imply relatively large numbers of off-diagonal elements, which indicate large chances of purchasing different brands from the previous purchase. The magnitude of import loyalty depends on many factors. Co ...
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... d. A change (increase or decrease) in the entire supply schedule and the supply curve is referred to as a change in supply. It is the result of a change in one or more of the determinants of supply. For example, an increase in supply for a good or service may result from: 1) a decrease in the prices ...
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Grey market

A grey market (sometimes called a parallel import, but this can also mean other things; not to be confused with a black market or a grey economy) is the trade of a commodity through distribution channels which are legal but are unofficial, unauthorized, or unintended by the original manufacturer. The most common type of grey market is the sale, by individuals or small companies not authorised by the manufacturer, of imported goods which would otherwise be either more expensive in the country to which they are being imported, or unavailable altogether. An example of this would be the import and subsequent re-sale of Apple products by unlicensed intermediaries in countries such as South Korea where Apple does not currently operate retail outlets and licensed reseller markups are high.
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