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Unit 1: Going Into Business For Yourself

... As P increases, QS increases ...
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Sports, Entertainment, and Recreational Marketing

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... 2. will respond similarly to a marketing action Product Differentiation – using different marketing mix activities to help consumers perceive the products as being different/better than the competition ...
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Print › Economics wt Reading | Quizlet

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Grey market

A grey market (sometimes called a parallel import, but this can also mean other things; not to be confused with a black market or a grey economy) is the trade of a commodity through distribution channels which are legal but are unofficial, unauthorized, or unintended by the original manufacturer. The most common type of grey market is the sale, by individuals or small companies not authorised by the manufacturer, of imported goods which would otherwise be either more expensive in the country to which they are being imported, or unavailable altogether. An example of this would be the import and subsequent re-sale of Apple products by unlicensed intermediaries in countries such as South Korea where Apple does not currently operate retail outlets and licensed reseller markups are high.
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