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Social Psychology
Social Psychology

... to change is due to the Cognitive Dissonance Theory. The theory is based on the idea that people are motivated to have consistent attitudes and behaviors, and when they do not, they experience unpleasant mental tension (dissonance). ...
Social Psychology
Social Psychology

... to change is due to the Cognitive Dissonance Theory. The theory is based on the idea that people are motivated to have consistent attitudes and behaviors, and when they do not, they experience unpleasant mental tension (dissonance). ...
ISS Chapter 7
ISS Chapter 7

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EIM8e_Mod37 - Oakton Community College
EIM8e_Mod37 - Oakton Community College

... poor themselves. While political liberals tend to attribute these problems to past or present situations. ...
Social Thinking - K-Dub
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... know it is just pretending, we eventually tend to adopt the attitudes that go with the role, and become the role. ...
Chapter 13: Social Influence and Persuasion
Chapter 13: Social Influence and Persuasion

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Sachem CSD Common Core Unit Template – AP Psychology Grade
Sachem CSD Common Core Unit Template – AP Psychology Grade

... Articulate the impact of social and cultural categories (gender, race, ethnicity) on self- concept and relations with others. Anticipate the impact of behavior on self-fulfilling prophecy. How do and what are the variables that contribute to altruism, aggression and attraction? How do attitudes form ...
Social psychology
Social psychology

... information available when a decision is made • When people are uncertain of how to behave in an ambiguous situation, they seek the opinions of others ...
Chapter 20 Notes
Chapter 20 Notes

...  Example:You know you need to get 8 hrs of sleep, however your work schedule does not allow enough time, so you convince yourself that you only need 6 hrs. ...
Social Cognition II
Social Cognition II

... prejudice towards a particular race do not predict accurately actual behavior ...
Chapter 16
Chapter 16

... 7. Explain the reasons given by the text for why we often do things in groups that we would never consider doing on our own. 8. Explain the gender differences in attitudes/behaviors associated with sex and the choosing of sex partners. 9. Give examples of situational, physical, and psychological fac ...
Social Psychology
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... As a teacher, I might assume that a student who sleeps, doesn’t take notes and doesn’t try is dumb, lazy and an all around loser. This is wrong because students have external factors affecting this reality. ...
General Psychology: Social (II) - Educational Psychology Interactive
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... – Widely shared beliefs about the characteristic traits, attitudes, and behaviors of members of various social groups, including the assumption that the members of such groups are usually all alike – Macrae and colleagues ...
South Dakota State University
South Dakota State University

... • Attitudes are shaped by social information from others we like or respect Genetic factors-inherited general dispositions • Highly heritable attitudes and gut-level preferences (music, food) are especially influenced Attitude-behavior link • Attitudes do not always predict behavior o Lapiere (1934 ...
General Psychology
General Psychology

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... – spurters showed significant improvements in their IQ scores b/c of their teacher’s expectations of them ...
ATTITUDESANDPERCEPTION
ATTITUDESANDPERCEPTION

... response to communication. Experimental research into the factors that can affect the persuasiveness of a message include 1. Target Characteristics: These are characteristics that refer to the person who receives and processes a message. One such trait is intelligence - it seems that more intelligen ...
Psych 2 Principles of Psychology Christopher Gade Office: 5315
Psych 2 Principles of Psychology Christopher Gade Office: 5315

... information learned about someone influences us more that later information ...
STGUIDE2
STGUIDE2

... 34) What factors help to influence the relationship between attitudes and behaviors? 35) Explain the mere exposure effect on attitudes. 36) How can classical and operant conditioning lead to the development of attitudes? 37) What is Socialization and what forms can it take in the teaching of attitud ...
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Social Thinking

... (dispositional attribution) or is a reaction to stress or abuse (a situational attribution). ...
Module 43 Powerpoint
Module 43 Powerpoint

... for scarce jobs? Would your assumptions change if the person were drunk? Or spoke articulately? ...
Social influence: how attitudes, beliefs, decisions, and actions are
Social influence: how attitudes, beliefs, decisions, and actions are

... Social Relations: how people relate to one another which doesn’t always have to be positive. 1. Treatment of group members: we treat people in a group depending on how we perceive that person and the group. ...
Social Behavior
Social Behavior

... People are not always going to think carefully about your message.  Sometimes the arguments in favor of your message are also weak.  What happens when elaboration likelihood is low? How do we change people’s attitudes in the absence of much thought? ...
a PowerPoint Presentation of Module 43
a PowerPoint Presentation of Module 43

... Attribution: Identifying causes Attribution: a conclusion about the cause of an observed behavior/event. Attribution Theory: We explain others’ behavior with two types of attributions:  Situational Attribution (factors outside the person doing the action, such as peer pressure), or  Dispositional ...
cognitive dissonance
cognitive dissonance

... – gave subjects a boring task, then asked subjects to lie to the next subject and say the experiment was exciting – paid ½ the subjects $1, other ½ $20 – then asked subjects to rate boringness of task – $1 group rated the task as far more fun than the $20 group – each group needed a justification fo ...
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Persuasion



Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person's beliefs, attitudes, intentions, motivations, or behaviors. In business,persuasion is a process aimed at changing a person's (or a group's) attitude or behavior toward some event, idea, object, or other person(s), by using written or spoken words to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also an often used tool in the pursuit of personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy. Persuasion can also be interpreted as using one's personal or positional resources to change people's behaviors or attitudes.Systematic persuasion is the process through which attitudes or beliefs are leveraged by appeals to logic and reason. Heuristic persuasion on the other hand is the process through which attitudes or beliefs are leveraged by appeals to habit or emotion.
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