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Interface - International Management Institute
Interface - International Management Institute

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... harmonization effects of European integration contribute to the pressure on countries to create, manage and increase the value of their “brand”. The countries are aware that most of them provide similar products: area, infrastructure, educated citizens and very often also almost identical government ...
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... employees, capable of generating more and better ideas with potentially higher revenues.  Finally, it is also evident that companies with strong brands can more easily reach beyond their traditional market sectors and can be successful at undertaking new ventures.  Since most strong brands have an ...
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Product planning

Product Planning is the ongoing process of identifying and articulating market requirements that define a product’s feature set.Product planning serves as the basis for decisions about price, distribution and promotion.Product planning is the process of creating a product idea and following through on it until the product is introduced to the market. Additionally, a small company must have an exit strategy for its product in case the product does not sell. Product planning entails managing the product throughout its life using various marketing strategies, including product extensions or improvements, increased distribution, price changes and promotions.
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