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Consumers and Business Ethics - Personal web pages for people of
Consumers and Business Ethics - Personal web pages for people of

... • At the most basic level, consumers have a right to products and services which are safe, efficacious, and fit for the purpose for which they are intended • Manufacturers ought to exercise due care in establishing that all reasonable steps are taken to ensure that their products are free from defec ...
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...  Choosing a location for the business – availability of materials, infrastructure, cost of rent/land, competition, proximity to market etc. Marketing  Market Research – Primary research – Questionnaires, observations, consumer panels, indepth interviews. Secondary research – market reports, popula ...
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... service. Discuss this product in a single report describing Product, Place, Promotion, and Price. Divide the report into four sections and devote at least one page to each section. 1. Product This section is the heart of the marketing mix and should describe the product offering and product strategy ...
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COLLECTIVE MARKETING OF FARM PRODUCTS

... managing the production and marketing of farm, forestry, and fishing products. The Régie des marchés agricoles et alimentaires du Québec (RMAAQ) is the paragovernmental body responsible for ensuring the Act is followed. A level playing field. The main advantage of collective marketing is that it cre ...
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Marketing channel

A marketing channel is a set of practices or activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products and services get to the end-user, the consumer; and is also known as a distribution channel. A marketing channel is a useful tool for management, and is crucial to creating an effective and well-planned marketing strategy.Another less known form of the marketing channel is the Dual Distribution channel. This channel is a less traditional form that allows the manufacturer or wholesaler to reach the end-user by using more than one distribution channel. The producer can simultaneously reach the consumer through a direct market, such as a website, or sell to another company or retailer that will reach the consumer through another channel, i.e., a store. An example of this type of channel would be franchising.Roles of marketing channel in marketing strategies Links producers to buyers. Influences the firm's pricing strategy. Affecting product strategy through branding, policies, willingness to stock. Customizes profits, install, maintain, offer credit, etc.↑ ↑ ↑ ↑ 4.0 4.1
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