Download Digital Marketing

What is Digital Marketing?
Digital marketing (also known as data-driven marketing) is an umbrella term for
the marketing of products or services using digital technologies, mainly on the Internet,
but also including mobile phones, display advertising, and any other digital medium.
Digital marketing's development since the 1990s and 2000s has changed the way brands
and businesses utilize technology for marketing. As digital platforms are increasingly
incorporated into marketing plans and everyday life, and as people use digital devices
instead of visiting physical shops, digital marketing campaigns are becoming more
prevalent and efficient.
Digital marketing techniques such as search engine optimization (SEO), search engine
marketing (SEM), content marketing, influencer marketing, content automation, campaign
marketing, data-driven marketing[6] and e-commerce marketing, social media
marketing, social media optimization, e-mail direct marketing, display advertising, e–
books, and optical disks and games are becoming more common in our advancing
technology. In fact, digital marketing now extends to non-Internet channels that provide
digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring
tones
Why Digital Marketing?
Companies who sell products and services need to advertise where people hangout... Right?
People used to watch TV, listen to Radio and read Newspapers. So companies used to
advertise on these channels a lot.
But in 2017, we the people don't use TV, Radio and Newspapers anymore. Now, people use
laptops, tablets and mobile phones!
We are sure that your usage of TV and Newspapers have come down because of social media
and internet.
Traditional media is in heavy decline. And digital media is on the rise.
Companies like Jio, Airtel, Vodafone etc. have increased internet usage in India
So if companies keep spending money on old mediums, they will die. To survive, they need to
start advertising on the digital and internet channels.
And that's why digital marketing is so important.
Google estimates that a total of 1 Billion Dollars will be spent on digital channels in 2017.
...That's nearly 6,900 Cr Rupees!
And digital marketing spending is growing every year.
Small businesses, Entrepreneurs, and Corporate will be spending this money on digital
channels. And they need digital marketers to handle this spend!
Even political parties and non-profit organizations are looking at digital marketing to
spread awareness.
What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is the process of affecting the visibility of
a website or a web page in a web search engine's unpaid results—often referred to as
"natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the
search results page), and more frequently a site appears in the search results list, the
more visitors it will receive from the search engine's users; these visitors can then be
converted into customers. SEO may target different kinds of search, including image
search, local search, video search, academic search, news search, and industryspecific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people
search for, the actual search terms or keywords typed into search engines and which
search engines are preferred by their targeted audience. Optimizing a website may
involve editing its content, HTML, and associated coding to both increase its relevance to
specific keywords and to remove barriers to the indexing activities of search engines.
Promoting a site to increase the number of backlinks, or inbound links, is another SEO
tactic. By May 2015, mobile search had surpassed desktop search. Google is developing
and pushing mobile search as the future in all of its products. In response, many brands
are beginning to take a different approach to their internet strategies.
What is Search Engine Marketing (SEM)?
Search engine marketing (SEM) is a form of Internet marketing that involves the
promotion of websites by increasing their visibility in search engine results
pages (SERPs) primarily through paid advertising.
SEM may incorporate search engine optimization (SEO), which adjusts or rewrites
website content and site architecture to achieve a higher ranking in search engine results
pages to enhance pay per click (PPC) listings
Path of Digital Marketing
Most used Social Media Platforms