Download Creating a Game-On Website

ESSENTIALS FOR A “GAME ON” WEBSITE
3 Primary Goals & Takeaways
1. How User Experience (UX) shapes your brand’s perception.
2. How (UX) impacts your Search Engine Optimization (SEO) and Word-of-Mouth marketing.
3. How to maximize your marketing efforts with video production.
USER EXPERIENCE SHAPES BRAND PERCEPTION
User Experience (UX) "User experience" encompasses all aspects of the enduser's interaction with the company, its services, and its products.
Experience Contributors (5 senses)
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Sight
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Sound
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Touch
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Taste
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Smell
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Intuition / Feeling
DEFINING BRAND & BRAND PERCEPTION
Brand: set of expectations, memories, stories and relationships that, taken
together, account for a consumer’s decision to choose one product or service over
another. “Seth Godin”
Brand Perception
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Sum of all experiences
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What people think if your company
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Owned by the consumer
USER INTERFACE (UI) TOOLS IMPACT (UX)
Websites, web apps, phone apps include but are not limited to the following element
examples.
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Forms (Application or Contact)
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Buttons / icons
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Search field
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Pagination
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Breadcrumbs
EXAMPLES OF BAD UX?
Can you give some examples of bad user interfaces and experiences you’ve had?
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Unnecessary tab opens
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Add to cart - push to check out
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Long forms with close reset buttons
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Pop ups - click bait
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Slow page loads
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Not mobile friendly
EXAMPLES OF BAD UX CONTINUED...
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Phone locks
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Complex password protection
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Deceptive imagery
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Auto-cloud updates
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Overly complex interfaces
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Wonky voice to text and autocorrect
GOALS OF UX DESIGN
Goal: The primary goal of UI/UX design is to make the user’s life easier. This
should be the heartbeat of every project.
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Make user’s life easy
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Provide quick on-boarding
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Be goal focused
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Create invisible UI
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Be consistent
EXAMPLES OF GOOD UX?
Can you give some examples of good user interfaces and experiences you’ve had?
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Fast load times
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Fresh content
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Receive success messages/emails
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Great search tool
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Great suggested items
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Short “Process” video tutorial
ELEMENTS OF GOOD UX
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Easy intuitive on-boarding
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Consistent brand colors & fonts
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Reflective style
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Reflective imagery
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Background image/video (tell story)
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Navigation flow
(UX) impacts your Search Engine Optimization (SEO)
and Word-of-Mouth marketing.
WHAT IS SEARCH ENGINE OPTIMIZATION (SEO)?
Search engine optimization (SEO) is the process of affecting the visibility of a
website or a web page in a web search engine's unpaid results — often referred to
as "natural," "organic," or "earned" results. The primary goal of SEO is to appear
high in Google’s search results and convert visitors to customers.
WHY IS SEO IMPORTANT?
The lack of presence in Google can create the persona that your product or service
is inferior or irrelevant.
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Generates sales
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Cost effective
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Your competition is doing it
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Way to stay in front of your audience
WHY IS SEO IMPORTANT? (Continued)
Search engine optimization helps build brand equity.
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People don’t remember web addresses
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Generate more web traffic
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Has a high (ROI)
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Creates business credibility
WHAT ARE THE KEY COMPONENTS OF GOOD SEO?
Search engine optimization is not difficult. However, it does take some discipline
and attention to detail with the following components.
● Meta page titles
● Meta descriptions
● Keyword rich navigation titles
● Proxemics = distance between words
● Density = # of time the word shows
● Relevancy = does the word belong?
CONTENT IS KING
In order to score well with Google you need a website that has well written content
with the appropriate keywords in place. Consider the following content ideas.
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Blog
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News and updates
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Monthly roundup
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Testimonials
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Video library
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Social feed such as Facebook or Twitter
Maximize your marketing efforts with video production.
VIDEO STATS TO MAKE YOUR HEAD EXPLODE!
Why are videos important to your business?
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People spend on average 2.6x more time on pages with video than without.
55% of people consume video content thoroughly.
The average user spends over 16 minutes watching online video ads every month.
60% of executives would rather watch a video than read text.
Including video on a landing page can increase conversion by 80%. Stat credits: Insivia
HEAD EXPLODING VIDEO STATS CONTINUED...
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Video in an email leads to 200-300% increase in click-through rate.
YouTube Reports mobile video consumption rises 100% every year.
Combining video with full page ads boost engagement by 22%.
After watching a video, 64% of users are more likely to buy a product online.
Real estate listings that include a video receive 403% more inquiries than without.
HEAD EXPLODING VIDEO STATS CONTINUED...
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90% of users say that product videos are helpful in the decision process.
92% of mobile video consumers share videos with others
1/3 of all online activity is spent watching video.
80% of users recall a video ad they viewed in the past 30 days.
65% of executives visit marketer’s website and 39% call a vendor after viewing a
video.
THESE GUYS SAY VIDEO IS IMPORTANT
“Video is a mega trend, in a decade, video will
look like as big a shift in the way we share and
communicate as mobile has been.”
Mark Zuckerberg
Co-founder & CEO of Facebook
“50% of your content in 2017 should be video.
Stop looking for that blogger, start looking for
that videographer."
Brian Halligan
Co-founder & CEO of Hubspot
WAYS YOU CAN INCORPORATE VIDEO
Consider the following content and video production ideas on your next marketing
project.
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Short “Thank you”
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Screencast a process
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15-30 sec. customer testimonial
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Company overview
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Short mission
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Turn blog posts into “how to’s”
WAYS YOU CAN INCORPORATE VIDEO CONTINUED...
Consider the following content and video production ideas on your next marketing
project.
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Team interviews
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Screencast product demo
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Full product demo with animations
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Film a live presentation
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Call-to-action “call us, free trial…”
WAYS YOU CAN INCORPORATE VIDEO CONTINUED...
Consider using a livestream to broadcast current events.
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Business anniversary
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Current project and process
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“Thank you”
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Event broadcast
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Offer - first comment get “__________”
THANK YOU!