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What we’ll cover today…
 What Digital Marketing is.
 Ways you can get into it.
 Tips & Advice on the right approach.
 Building a killer CV to get you an interview.
Why is Digital Marketing important?
“You really need to build a relationship
before you go for the sale.“
Chris Brogan – Human Business Works
The Digital economy is growing
10 times faster than the
traditional economy
which will result in a skills gap
of 900,000 vacancies by 2015.
#Opportunity
What is it?
optimize the web site, digital and social marketing programs brand
awareness, lead generation, consumer engagement web content
management Google Adwords SEO programs measuring and evaluating
programs; and serving as project manager for assigned tasks and market
initiatives, design and execute email campaigns to existing and customers
and prospects, develop all social media efforts, specifically plan, execute
and report on digital campaigns driving customer engagement, coordinate
with demand generation team to execute specific online and social
programs as needed, manage lead generation campaign management
system and interfaces to other systems websites, and go-to-webinar. test
new digital marketing approaches. test online media and in-market
initiatives to enhance brand awareness and generate quality leads, perform
analysis and ROI adjustments to ensure spend is maximized, partner with
the demand gen team to optimize lead conversion performance at each
stage of the lead Provide monthly reports of metrics and ROI, design basic
collateral to PDF and PowerPoint presentations, manage vendors, including
web development and creative agencies
It’s varied!
Specialise or Project Manage –
You can wear many hats!
Skills that pay the bills:
Web content management skills
Project management
PowerPoint skills
Data analysis
Understanding of all kinds of SEO
Understanding of PPC
Social media program management
Creative design skills and experience of using
design tools
Educational Requirements
GCSEs
A Levels
Degree
Are you a
Rounded and Socially Confident Human Being??
Educational Requirements
Route 1:
Degree in Marketing
Degree in Something Else
Educational Requirements
UNIVERSITIES – DIGITAL MARKETING:
Anglia Ruskin
Liverpool
Southampton
Educational Requirements
UNIVERSITIES – MARKETING TOP 10:
Lancaster
Leeds
Manchester
Strathclyde
Aston
340 – AAB at Lancaster
Educational Requirements
COLLEGES – for example:
London School of Marketing
Cambridge Marketing College
Institute of Direct & Digital Marketing
Apprenticeships
 Entry requirements:
 Ideally 5 GCSEs A*- C, or equivalent,
 Must include Maths & English
 Duration:
12-14 months
 Salary:
 £8,000 - 13,000 per year
1) Eagerness to learn
2) Stay Updated.
 SEO – Moz, Distilled, SEOGadget, Search Engine Land
 PPC – PPC Hero, Search Engine Land
 Social Media – Social Media Examiner, Social Media
Today
 Content – Hubspot

 We write regular blogs on what you need to know to stay
ahead in the digital marketing game
SaucyHorse.co.uk/Blog
.
3) Networking
3) Networking
4) Personal Projects
5) Learn SOME of the
terminology
6) Build your personal brand
4 Great Resources…
@Mashable
Mashable.com
Facebook.com/SMExaminer
SocialMediaExaminer.com
Tribes – Seth Godin (Amazon)
CIM – Chartered Institute of
Marketing/Resources
DOWNLOAD THE SLIDES
SAUCYHORSE.CO.UK/CAREERS