* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Search Engine Optimization MARKETING
Marketing communications wikipedia , lookup
Multi-level marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Ambush marketing wikipedia , lookup
Marketing plan wikipedia , lookup
Marketing strategy wikipedia , lookup
Target audience wikipedia , lookup
Viral marketing wikipedia , lookup
Affiliate marketing wikipedia , lookup
Targeted advertising wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Youth marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Neuromarketing wikipedia , lookup
Consumer behaviour wikipedia , lookup
Multicultural marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Target market wikipedia , lookup
Marketing channel wikipedia , lookup
Online advertising wikipedia , lookup
Street marketing wikipedia , lookup
Global marketing wikipedia , lookup
Green marketing wikipedia , lookup
Direct marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Search Engine Optimization MARKETING (SEM) Brianna, Chase & Nicole Search Engine Optimization Marketing is... A paid advertising used to make your website more visible in search results, it’s also a way to make your search engine optimization more prominent, leading to your website become closer to the top. Google AdWords is the most popular paid search platform used by search marketers, followed by Bing Ads. Advantages: ● Very useful way of promoting your business (traffic) ● A way to view analytics (trackable) ● Put your product/service out for customers who are searching for it ● Trusted by customers (top result is the best result?) ● Make your brand memorable ● Test a new marketing campaign Disadvantages ● Can often be very expensive to advertise ● Can be time consuming to find specific advertisers, and ad does not necessarily jump to the top result over night ● Keywords can be competitive ● Adjusting to changes of search engines’ ever changing algorithms AIDA Model Attention: SEM does an excellent job with creating consumer awareness. Paid advertising gives businesses the ability to jump their sites to the top; therefore, grabs the attention of the consumer more. Interest: Grabbing the interests of consumers may become difficult if the paid advertisement is not exactly what the consumer is looking for. So the business must carefully select important keywords to keep/grab the interest of the consumer. Desire: The consumer develops a desire through SEM by advertising useful products/information that a consumer finds to be reliable within the company’s site. If a consumer sees reliability in the advertisement then they are more likely to have the desire to want to return to their site, and use it more in the future. Action: The action that a consumer would take through SEM would be choosing the advertisement that was produced by using paid SEM techniques. Target Market for Western Marketing Program The target market that SEM would work best for the marketing program would be ALL STUDENTS. This would benefit anyone interested in the marketing program because, from high school students to nontraditional students, using SEM for the marketing program’s site could gain more traffic. All students might search different phrases in a search engine but with more SEO and SEM, the more likely these students are likely to see Western’s site. What is Surprising? Search engines have over 100 billion inquiries each month. Search engines are the #1 driver of traffic to content websites 75% percent of search engine users never scroll past the first page of results. 18% of organic clicks go to the site in the #1 position on Google. Biggest Misconception. SEO is the key to making content rank higher in natural search results. These are “free listings”; however, most companies will pay professionals in SEO to keep their listing closer to the top. SEM, is the paid ads that show up in the sponsored links or sponsored results boxes. These two are often confused and people combine the two concepts together. Example of Search Engine Marketing Google AdWords Sources https://ibisstudio.com/the-advantages-and-disadvantages-of-search-engine-marketing/ http://searchengineland.com/guide/what-is-paid-search http://www.wordstream.com/search-engine-marketing http://rankxpress.com/tips/ten-surprising-facts-search-engine-marketing/