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Propaganda
Propaganda Definition:
• Propaganda is information
aimed at influencing people’s
views and actions. Propaganda
appeals to emotion rather than
intellect.
Propaganda Techniques:
• Bandwagon- People are encouraged to
follow the crowd or join a group.
• Example: Everyone in Columbia is behind
Jim Smith for mayor. Shouldn’t you be
part of this winning team?
Propaganda Techniques:
• Testimonial- Endorsement by a wellknown, respected person.
Testimonial
• Example: Subway uses Michael Phelps to
promote their healthy food option. Since
Phelps is a well known and respected
Olympian, and clearly must keep a healthy
diet as an athlete, he will likely earn
Subway a good reputation.
Propaganda Techniques:
• Plain Folks- A person pretends to be
one of the “common people.”
• Example: After a morning speech to
wealthy Democratic donors, Obama
stops by McDonald’s for a burger,
fries, and photo-op.
Propaganda Techniques:
• Transfer- This technique involves making
an illogical association between one thing
and something else that is generally
viewed as positive or negative.
• Example: The American pioneers worked
hard because they cared about the future.
If you care about the future of your family,
then see your agent at Pioneer Insurance
Glittering Generalities
• Broad, vague statements
which sound good
Glittering Generalities
• Sarah Palin was asked what specific skills she
would bring to the White House to “mitigate that
concern” of her perceived lack of foreign policy
experience.
"you know I think that I am prepared, …. I'll be
ready. I have that confidence. I have that
readiness and if you want specifics with specific
policy or countries, go ahead. You can ask me.
You can play stump the candidate if you want to.
But we are ready to serve."
Propaganda Techniques:
• Name-calling- Giving the opposing person,
group, or product a bad name, image, or
reputation instead of discussing facts (also,
character assassination and ad hominem
argument)
Name-Calling
• Example: In a campaign speech to a
logging company, the Congressman
referred to his environmentally conscious
opponent as a "tree hugger."
Practice
• Decide which propaganda technique is
being used.
#1
Testimonial
#2
Band Wagon
#3
Plain Folks
#4
Transfer
#5 Mac vs. PC
• https://www.youtube.com/watch?v=BpOvz
GiheOM&index=3&list=PL2Rf1R6EcGZTo
v9OQUWpwaA7xczA7cXRF
Name Calling
#6 Audi 2014
• https://www.youtube.com/watch?v=Ky7ic1
Ro9yw&list=PLknUw0JPRT6kBKsxX_1mCElLcimbiaAR&i
ndex=2
Transfer
#7
Glittering
Generalities
#8 Eisenhower
• https://www.youtube.com/watch?v=DF9Ps
MDjc8g&index=2&list=PL2Rf1R6EcGZQt1
pYA4_T7MUh2zGhVlqDY
Bandwagon
#9 Nikon
• https://www.youtube.com/watch?v=uDO9h
PxKL8&index=3&list=PL2Rf1R6EcGZRoExI
lB-VuCf0VatUkPXkp
TESTIMONIAL
#10 Mitt Romney
• https://www.youtube.com/watch?v=sOuizL
ehD2k&list=PLCOr2uQcHW_4ksc0TWrvT
BwGUjkJUYvbJ&index=2
PLAIN FOLKS