Download Propaganda Techniques

Propaganda Techniques
AS RELATED TO ANIMAL
FARM AND HISTORY.
Propaganda
 Information that is spread for the purpose of
promoting some cause or idea
 Advertisements and commercials are one type of
propaganda. On average, people are exposed to over
3,000 advertisements a day.
Tactic # 1- Propaganda
 Who used propaganda in Russia?
(hint he was the leader…)
How did he use propaganda?
 Posters
 Propaganda department
 Education
 Signs
 Songs (jingles)
Propaganda is a tactic!
There are several commonly used positive
propaganda techniques:
1.
2.
3.
4.
5.
6.
Glittering Generalities
Slanting Material
Appeal to Authority
Appeal to Tradition
Appeal to Large Numbers
Appeal to Popular Passions
There are also several commonly used negative
propaganda techniques:
1.
2.
3.
4.
5.
6.
Name calling
Personal attack
Creating misgivings
Colored words
Charged words
Repetition
Glittering Generalities
 Making a general, positive statement that seems to
good to be true.
For example:
“The most wonderful…”
“Our nation’s finest….”
“Once-in-a-lifetime opportunity!”
Slanting Material
When using this technique, one will emphasize
material which supports your point and leave out
material that harms it.
For example:

“This car has low mileage and is an amazing buy!”

“The hamburger is high in protein.” (What about the saturated
fat?”
Appeal to Authority
 Referring to a trusted person, group, or institution in
order to influence
For example:
“Doctors prefer…”
“A leading expert says…”
“Abraham Lincoln always said…”
Appeal to Tradition
 Referring to the past in order to gain support for a
product or a cause
For example:
“Tried and true”
“Just like grandma used to make…”
“Our firm has been in business for over 100 years.”
Appeal to Large Numbers (also known as
bandwagon):
Indicating that many customers have been satisfied by
a certain product
For example:
 “50,000 people can’t be wrong”
 “But everyone is wearing pink and yellow!”
Appeal to Popular Passions
 Using a common desire in order to influence
someone
For example:
“In the spirit of the American Revolution…”
“Seek Freedom!”
“If you believe in giving everyone an equal
opportunity…”
Name-Calling
 Calling anyone who
does not agree with a
certain product or
belief a negative name
 For example:
 “Traitor!”
 “Babbling fool!”
Personal attack
 Attacking an opponent with negative words
For example:
“What do you expect from a draft-dodger?”
“What can you expect from a proven liar?”
Creating Misgivings (Misinformation)
 Lying about someone or something and spreading
those lies in order to get one’s way
 Distortion of the truth
 For example:
“Just imagine what awful things might happen if…”
“I hear he may be secretly working for the other
side.”
Colored Words
 Phrasing information
in a negative way
 For example:
If a person is stubborn, is
he “firm” or “pigheaded”?
Is a car an “elegant
sedan” or a “gas-eating
monster”?