Download BACHELOR OF BUSINESS AD- MINISTRATION IN MARKETING

BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING
Reasons why you should
be in Marketing:



One of the most stable career fields for college grads
(money!)
Marketing is a diverse career choice. It involves
various job areas of work –
Selling, graphics/ advertising, research, analytics and
so on.
Employment of marketing, advertising and promotions managers should
grow by 9 percent through
2024, a little faster
than average for all occupations (U.S. Bureau of
Labor Statistics’ 2016-17
Occupational Outlook
Handbook)
The Mission of the Bachelor of Business Administration
(BBA) in Marketing is to provide exposure to skills and
careers in the growing fields of consumer sales, organizational sales, sales management, product management,
marketing research, promotion and media planning, retail/wholesale management, buying or purchasing and
customer service management while providing for flexibility for support in additional areas.
These careers are found at all levels of distribution (both
domestic and international), as well as in non-profit organizations and government entities. Marketing is a career track that is always developing and changing as new
technologies and products are created. The program offers students from business and non-business backgrounds with an opportunity to develop expertise in the
art and science of business marketing.
Skill
Skill set
set needed/desired
needed/desired to
to
start
start
The program is intended to
The program is intended to
help students develop the
identify opportuhelp students develop
the
knowledge and skills needed
nities hiddenand
in skills
big data
and
knowledge
needed
for a variety of marketing poapply
these findings
to realpofor
a variety
of marketing
sitions and apply these skills
world business
challenges.
sitions
and apply
these skills
to real world business chalData
provide organito
realanalysts
world business
challenges. Students after graduatzations Students
with ideasafter
for smarter
lenges.
graduating with a marketing degree
strategic
iming
with amanagement,
marketing degree
are likely to assume positions
proved
financial
performance
are
likely
to assume
positions
in brand management, marketandbrand
bettermanagement,
operational effiin
marketing consulting, marketing reciencies.
ing
consulting, marketing research/ analytics or business
search/
analytics
or business
Students
will and
prepare
for spedevelopment
more.
development
and more.System
cific
jobs asisComputer
Marketing
a career track
Analysts,
Management
anaMarketing
is adeveloping
career track
that is always
and
lysts,
research
analyst,
that
isMarket
always
developing
and
changing
as new
technologies
logisticians
rechanging
as and
new
technologies
and products
areoperations
created,
our
search
analysts
a wide
and
products
areinat
created,
our
program
intends
preparing
range
of to
organizations
and inprogram
intends
students
enter at
thispreparing
dynamic
dustries.
students
enterblend
this dynamic
field withtoright
of marfield
right blend
of marketingwith
& technical
skills.
CONTACT
keting & technical skills.
Dr. Chris Myers
CONTACT
Interim
Department
Chair
Dr.
Dr. Chris
Chris Myers
Myers
Email:
[email protected]
Department Chair
Interim Department Chair
Email:
Phone: [email protected]
903.886.5700
Email:
Phone: [email protected]
903.886.5700
Phone: 903.886.5700
For More Details Please visit
For More Details Please visit
http://www.tamuc.edu/academics/
http://www.tamuc.edu/academics/
http://www.tamuc.edu/academics/
colleges/business/departments/
colleges/business/departments/
colleges/business/departments/
businessAdministration/
businessAdministration/
businessAdministration/
default.aspx
MKT
BUSA
128
COMPUTER
PROMOTION
SYSTEMS
MKT366
366--MARKETING
-BUSINESS
MARKETING
PROMOTION
A study
of introductory
computing
concepts
and theofrole
of inThis
course
provides
an business
analysis
of
theof
promotion
networks
business
This
course
provides
an
analysis
the
promotion
networks
of
formation
systemspublics.
in modern
organizations
firms
to external
Emphasis
is on enabling students to appraise
business firms to external publics. Emphasis is on enabling
the effectiveness of marketing tools and their social and economic sigstudents
appraise
theINFORMATION
effectiveness ofMGT
marketing tools and
BUSA 326to- DATA
AND
nificance.
their
socialprovides
and economic
significance.
This course
the students
with an introduction to the core conMKT
436
MARKETING
RESEARCH
cepts in data and information management. The focus is on identifying
MKT
436 - MARKETING
RESEARCH
organizational
information requirements,
modeling them using concepTechniques
of
marketing
research,
research
design,
analysis
intertual data modeling techniques, converting the
conceptual
dataand
models
pretation
of
marketing
data,
questionnaire
building,
and
sampling
methinto relationalof
data
models andresearch,
implementing
and utilizing
relational
Techniques
marketing
research
design,a analysis
ods
studied in the course
database.
andare
interpretation
of marketing data, questionnaire building,
and sampling methods are studied in the course
BUSA420
421 - DATA MINING
MKT
Marketing
MKT 420- -International
International
Marketing
An introduction to the concept, issues, tasks, and techniques of data
mining.
Topics
include data
preparation,
data warehouse
& data
marts,
This course
provides
coverage
of a broad
survey of
internaMKT
497
Digital
Marketing
association rules classification, clustering, evaluation and validation,
tional business issues; analyzes the environment in which inscalability,
and sequence mining and data mining application.
MKT
431 -spatial
Internship
ternational businesses operate; introduces multinational enterprises,424
global
competition,
international
organizations, treaties
BUSA
- BUSINESS
ANALYTICS
MODELING
and international
law, developing
national trade
policiesknowledge
and the determiThis
is an applied course
fundamental
and skills
for
applying
management
science
models
to
business
decision
nants of competitiveness of U.S. firms in internationalmakmaring. Topics include decision analysis, simulation, and risk models and
kets.
optimization models, including the use of software for business applications
MKT 431 - Internship
This
provides an
opportunity for selected students to
BUSAcourse
428 - PROJECT
MANAGEMENT
earn
elective
credits
in Marketing
through
supervised
This course
covers
management
techniques
to plan,
execute andwork
control
experience
with areaprojects,
business
firms the
under
the supervision
of a
software
development
including
development
of large Enterprise
and Big Data projects. The focus is on resource manfacultysystems
member.
agement (tie, money and people), quality control, risk and communication, as well as software specific areas such as estimation and metrics.