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• Cannibalization
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Brand - Multi-brands
1
Cannibalization is a particular problem of a
Multi Brand Strategy approach, in which
the new brand takes business away from
an established one which the organization
also owns. This may be acceptable
(indeed to be expected) if there is a net
gain overall. Alternatively, it may be the
price the organization is willing to pay for
shifting its position in the market; the new
product being one stage in this process.
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Brand ambassador - Era of change
1
Over the course of several years, brand
managers continued to exist as a medium
that would help boost company revenue.
In the 1990s, Marketing UK highlighted
that brand managers are a part of an
"outdated organizational system" while
"the brand manager system has
encouraged brand proliferation, which in
tum has led to debilitating cannibalization
and resource constraints." As a result,
this system ran its course and was termed
as ill-suited for the current environment.
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Planned obsolescence - History and origins of the phrase
1
Firms that pursue this strategy believe that
the additional sales revenue it creates
more than offsets the additional costs of
research and development and
opportunity costs of existing product line
cannibalization
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Planned obsolescence - History and origins of the phrase
1
They are worried that marketers will refrain
from developing new products, or
postpone their introduction because of
product cannibalization issues
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National Academies Press - Online pricing experiment
1
In 2003, the NAP published the results
of an innovative online experiment to
determine the "cannibalization effect"
that might obtain, if the NAP gave all
reports away online, in PDF format.
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Cannibalism
1
The author claims that this included
not only ritual cannibalization of the
livers of freshly killed prisoners, but
also the cannibalization-forsustenance of living prisoners over
the course of several days, amputating
limbs only as needed to keep the meat
fresh.
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Cannibalism
1
During the 1892–1894 war between the
Congo Free State and the Swahili-Arab
city-states of Nyangwe and Kasongo in
Eastern Congo, there were reports of
widespread cannibalization of the
bodies of defeated Arab combatants by
the Batetela allies of Belgian
commander Francis Dhanis
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People for the Ethical Treatment of Animals
1
PETA's "It's still going on" campaign
features newspaper ads comparing
widely publicized murdercannibalization cases to the deaths of
animals in slaughterhouses
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Ultra-mobile PC
netbook: direct cannibalization and
collateral damage, see
[http://arstechnica.com/apple/news/2010/0
9/ipad-vs-netbook-direct-cannibalizationand-collateral-damage.ars]
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Freemium - Origin
1
The business model, called crippleware, has
probably been in use for software since the
1980s, particularly in the form of a free timeor feature-limited ('damaged good|lite')
version, often given away on a floppy disk or
CD-ROM, to promote a paid-for full version.
The model is particularly suited to software
as the manufacturing cost is negligible, so
little is lost by giving it away for free – as long
as significant Cannibalization
(marketing)|cannibalization is avoided.
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Ebb and flow - Drawbacks to EF systems
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Leaf cannibalization
appears as yellow or
brown spots on leafs
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309th Aerospace Maintenance and Regeneration Group - Storage procedures
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* Parts Reclamation – Aircraft are kept,
cannibalization (parts)|picked apart and
used for spare parts
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Davis–Monthan Air Force Base - Overview
1
Although under ACC, it is best known for its
role as the location of the Air Force Materiel
Command's 309th Aerospace Maintenance
and Regeneration Group (AMARG), better
known as the sole aircraft boneyard for all
excess military and government aircraft.
Davis-Monthan was selected due to its low
humidity and hard, alkaline soil, which allows
the aircraft to be naturally preserved for
cannibalization or possible reuse.
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Brand names - Multi-brands
Cannibalization
(marketing)|Cannibalization is a particular
problem of a Multi Brand Strategy
approach, in which the new brand takes
business away from an established one
which the organization also owns. This
may be acceptable (indeed to be
expected) if there is a net gain overall.
Alternatively, it may be the price the
organization is willing to pay for shifting
its position in the market; the new product
being one stage in this process.
1
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Stage pin connector - Stage pin versus NEMA 5-15 (Edison) connectors
1
When maintenance is required, many
cable faults may be repaired by
disassembling the connector,
replacing broken components with
spares acquired by Cannibalization of
machine parts|cannibalizing other
broken connectors, trimming away
defective sections of cable, and
reapplying the connector to the cable
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Space Shuttle Atlantis - Planned decommissioning
1
It was planned that Atlantis would be kept
in near-flight condition to be used as a
Cannibalization (parts)|parts hulk for
Discovery and Endeavour
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Common Support Aircraft - Advantages
Furthermore, in a constrained
environment such as a budget crunch
or emergency battle damage control,
Cannibalization of machine
parts|cannibalization of some
support aircraft to keep others flying
and functional is a greater possibility.
1
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PETA - Campaigns and consumer boycotts
PETA's It's still going on campaign
features newspaper ads comparing
widely publicized murdercannibalization cases to the deaths of
animals in slaughterhouses
1
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Commercialization
# When to launch. Factors such as
potential cannibalization of the sales of a
vendor's other products, any requirement
for further improvement of the proposed
new product, or unfavorable economy |
market conditions may operate to delay a
product launch.
1
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Revenue Management - Developing Industries
Each distributor must account for
factors such as channel conflict, crossproduct cannibalization, and
competitive actions
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Cultural Revolution - Struggle sessions and purges
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In 1993, erotic fiction author Zheng Yi
wrote the controversial book Scarlet
Memorial: Tales Of Cannibalism In
Modern China, alleging systematic
killing and
Cannibalism|cannibalization of
individuals in the name of political
revolution and 'class struggle' among
the Zhuang people in Wuxuan County,
Guangxi, during that period.Steven
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Davis-Monthan AFB - Postwar years
1
Tucson's low humidity and alkali soil
made it an ideal location for aircraft
storage and preservation, awaiting
cannibalization or possible reuse — a
mission that has continued to this day.
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Land snail - Reproduction
1
The cannibalization by baby snails of other eggs,
even unhatched ones, has been recorded
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Private label - Private label as a marketing and business tool
1
In many cases, a viable alternative is to
source from a specialized company that
has already made such investments and
that has spare production capacity. If the
two companies find that the market
situation allows to avoid or minimize direct
competition without stealing each other's
market share (cannibalization), then both
companies may find an agreement
whereby the specialized manufacturer
supplies the goods to the other.
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Private label - Private label as a marketing and business tool
1
The methods to reduce 'cannibalization'
are general marketing practices such
as: dedicated distribution channels,
different image and customer
perception of the brands, pricing,
separate regional presence etc.
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Tonopah Test Range - Constant Peg
At the height of the operation, the Red
Eagles flew 14 MiG-21 Fishbeds and 9
MiG-23 Floggers (with additional airframes
of both types available for cannibalization),
and had also operated the MiG-17 Fresco
until 1982, when the type proved too
dangerous to continue flying
1
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Spare part - Cannibalization
When stockout conditions occur,
'cannibalization' can result. This is the
practice of removing parts or subsystems
necessary for repair from another similar
device, rather than from inventory. The
source system is usually crippled as a
result, if only temporarily, in order to allow
the recipient device to function properly
again. As a result availability|operational
availability is impaired.
1
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C (anime) - Terminology
1
Q alone possesses a special attack
called Cannibalization
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WALL-E - Cast and characters
He collects spare parts for himself,
which becomes pivotal to the plot, and
replaces broken and/or worn out parts
on-the-fly by Cannibalization of
machine parts|cannibalizing dead
WALL-Es
1
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Brand name - Multi-brands
Cannibalization
(marketing)|Cannibalization is a particular
problem of a multi-brand strategy
approach, in which the new brand takes
business away from an established one
which the organization also owns. This
may be acceptable (indeed to be
expected) if there is a net gain overall.
Alternatively, it may be the price the
organization is willing to pay for shifting its
position in the market; the new product
being one stage in this process.
1
https://store.theartofservice.com/the-cannibalization-toolkit.html
Cannibalization of machine parts
1
'Cannibalization' of machine parts, in
maintenance of mechanical or
electronic systems with
interchangeable parts, refers to the
practice of removing parts or
subsystems necessary for repair from
another similar device, rather than
from inventory, usually when
resources become limited. The
source system is usually crippled as a
result, if only temporarily, in order to
allow the recipient device to function
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Cannibalization of machine parts
Cannibalization is usually due to
unavailability of spare parts, due to an
emergency situation, long resupply
times, physical distance, or insufficient
planning or budget. Cannibalization
can also be due to surplus inventory.
At the end of World War II a large
quantity of high quality, but unusable
war military surplus|surplus equipment
such as radar devices made a ready
source of parts to build radio
equipment.
1
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AK-47 - Service life
1
Naval Weapons Center, China Lake,
CA 93555-6001 As units are often
deployed without adequate logistical
support and dependent on battlefield
cannibalization for resupply, it is
actually more cost-effective to replace
rather than repair weapons.
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Direct market - Impact
The Direct Market has been criticized for
fostering a closed ghetto or elite for comics,
arguing that most Direct Market retailers are
specialty shops patronized primarily by
existing readers and highly motivated fans,
without the broader exposure of the
merchandise that newsstands and other
retailers once provided. Some claim that the
current incapability of Direct Market to reach
new readers and customers, might be
Cannibalization (marketing)|cannibalizing the
existing market out of existence.
1
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Cannibalization (marketing)
In marketing strategy, 'cannibalization'
refers to a reduction in sales volume, sales
revenue, or market share of one product
as a result of the introduction of a new
product (business)|product by the same
producer.
1
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Cannibalization (marketing)
While this may seem inherently
negative, in the context of a carefully
planned strategy, it can be effective,
by ultimately growing the market, or
better meeting consumer demands.
Cannibalization is a key consideration
in product portfolio analysis.
1
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Cannibalization (marketing)
1
Another example of cannibalization occurs
when a retailer discounts a particular product.
The tendency of consumers is to buy the
discounted product rather than competing
products with higher prices. When the
promotion event is over and prices return to
normal, however, the effect will tend to
disappear. This temporary change in
consumer behavior can be described as
cannibalization, though scholars do not
normally use the phrase cannibalization to
denote such a phenomenon.
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Cannibalization (marketing)
1
Another common case of cannibalization
is when companies, particularly retail
companies, open sites too close to each
other, in effect, competing for the same
customers. The potential for
cannibalization is often discussed when
considering companies with many outlets
in an area, such as Starbucks or
McDonald's.
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Cannibalization (marketing)
In India, where the passenger-car
segment is going up dramatically since the
turn of this century, Maruti-Suzuki's launch
of Suzuki Alto in the same sub-category as
Maruti 800, which was the leader of the
small-car segment to counter the
competition from Hyundai is seen to be a
classic case of cannibalization strategy.
1
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Cannibalization (marketing)
1
This is also called market
cannibalization.
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Cannibalization (marketing)
Finally, cannibalization is also
referenced in the search engine
optimization (SEO) industry; it is known
as keyword cannibalization. Keyword
cannibalization happens when multiple
pages on a website specifically target the
same content, to the point where the
search engine has a difficult time
determining which page is most relevant
for the search query, and thus might not
necessarily promote the page one would
want website visitors to see most.
1
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Cannibalization of fiction
1
'Cannibalization' of fiction refers to
adapting, borrowing or stealing plots,
characters, themes or ideas from one
story for use in another or from one
medium to another, such as a film
adaptation of a book.
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National Academies Press - Online pricing experiment
1
In 2003, the NAP published the results
of an innovative
[http://www.aaupnet.org/resources/
mellon/nap/index.html online
experiment] to determine the
cannibalization effect that might
obtain, if the NAP gave all reports
away online, in PDF format.
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Procter and Gamble - History
1
PG's dominance in many categories of
consumer products makes its brand
management decisions worthy of
study. For example, PG's corporate
strategists must account for the
likelihood of one of their products
cannibalization
(marketing)|cannibalizing the sales
of another.
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Cannibal (disambiguation) - Cannibalization
* Cannibalization (marketing), in
marketing, loss of a product's market
share to another product from the same
company
1
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Cannibal (disambiguation) - Cannibalization
1
* Cannibalization of fiction, in publishing fiction,
drawing on material from another source
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Cannibal (disambiguation) - Cannibalization
1
* Cannibalization of machine parts, in manufacturing
or maintenance, reuse of salvageable parts
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Oldsmobile - Marketing themes
Ironically, many fans of the brand say that the
declining sales were in fact caused by the this is
not your father's Oldsmobile campaign, as the
largest market for Oldsmobiles was the population
whose parents had, in fact, owned Oldsmobiles
and that by going away from the traditional
vehicles that Oldsmobile's brand was built upon,
lost many loyal buyers and put the brand on a
collision course with Pontiac and Buick which led
to internal cannibalization and a downfall from
which it could never
recover.[http://www.kassof.com/insights/riwi01.htm In the '90s, General Motors hired
marketers from outside the auto industry -- gurus
of selling soap, toothpaste, disposable diapers
and
the like
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1
Cannibal - Africa
1
During the 1892–1894 1892-1894 war in
the Eastern Congo|war between the
Congo Free State and the Swahili
people|Swahili-Arab city-states of
Nyangwe and Kasongo in Eastern
Democratic Republic of the
Congo|Congo, there were reports of
widespread cannibalization of the
bodies of defeated Arab combatants by
the Batetela allies of Belgium|Belgian
commander Francis, Baron
Dhanis|Francis Dhanis
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AKS-47 - Service life
As units are often deployed without
adequate logistical support and dependent
on battlefield cannibalization for resupply,
it is actually more cost-effective to replace
rather than repair weapons.
1
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WEWS-TV - WEWS vs. WAKR/WAKC
1
As ABC soon garnered equal footing
with CBS and NBC in the late 1960s,
this caused cannibalization of ratings
and angered WEWS station
management as they did not want to
compete with another station showing
the same programming.
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Alaskan Air Command - Interceptors
The F-82s, however, had no logistical
support available and were maintained
by cannibalization of un-flyable aircraft,
with the last few replacement aircraft
coming from Japan when Far East Air
Force (United States)|Far East Air Forces
sent some lower-hour airframes to Ladd
after being withdrawn from Korean War
combat and weather reconnaissance
operations. The ones received from
FEAF, however, were in a badly corroded
condition and required much effort to
keep them operational.
1
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Rambler American - 1959
1
A two-door station wagon was added to
the line in 1959. With the larger Rambler
Six wagons offered only as four-door
models, AMC's management thought
there would be little sales
cannibalization from the American. The
Deluxe wagon was priced at $2,060,
while the $2,145 Super version included a
standard cargo-area mat and roof rack. A
'Deliveryman' commercial wagon, with
no rear seat and an extended cargo floor,
was available, but found few takers. Selfadjusting brakes were added in 1959.
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Budd Rail Diesel Car - United States
The Alaska Railroad possessed five
RDCs, four of which were kept in service
and one for parts cannibalization
1
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Heartbreaker (Mariah Carey song) - Critical reception
He called it a rehash of Fantasy and
wrote What self-respecting artist
would have the gall to recycle the Tom
Tom Club's 'Genius of Love' (the
source of 'Fantasy') for a second time
in four years? It's a given that pop will
eat itself, but this sort of selfcannibalization should be illegal
1
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Human sacrifice in Aztec culture - The nutritional explanation
1
and Marvin Harris have argued that
the motivation behind human
sacrifice among the Aztecs was
actually the cannibalization of the
sacrificial victims
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Afghan Air Force - History
With the breakdown of logistical
systems, the cannibalization of
surviving airframes was widespread.
The US/Coalition operations in the fall
of 2001 destroyed most of the
remaining Afghan aircraft. It was 2005
before a US-led, international effort
began to rebuild the Afghan air service;
since 2007, the pace has increased
significantly under the auspices of the
Combined Air Power Transition
Force.Debay, Wings over Panjshir
1
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Sui Ishida - Main Characters
The continued cannibalization led
him to become a half kakuja, where
he develops a centipede shaped
kagune and gains the alias Centipede
1
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Free daily newspaper - Competition and cannibalism
1
Indeed, several publishers of established
paid products (notably the Tribune
Company in Newsday|New York and
Chicago Tribune|Chicago, the Washington
Post Company in Washington, D.C., and
News Corporation in The Times|London)
have launched free newspapers in their
markets mdash; despite the obvious risk of
cannibalization (stealing readers from their
own paid products) mdash; to reach new
readers.
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D.C. Stephenson
In 1925 Stephenson was tried and
convicted in a notorious abduction, rape,
partial cannibalization, and murder of a
young white woman, a state education
official.[http://books.google.ca/books?id=6
O_XYBMhNYACpg=PA241#v=onepageqf
=false The Fiery Cross: The Ku Klux Klan
in America - Wyn Craig Wade - Google
Books] His trial, conviction and
imprisonment ended the portrayal of Klan
leaders as law abiding
1
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Albert Fish
1
However, it is not known whether he was
talking about rapes or cannibalization, less
still whether he was telling the truth
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IBM PC Jr - Keyboard
1
BYTE called the keyboard a new standard
for intentional product handicapping, and
other publications agreed that the
keyboard was evidence IBM gave the PCjr
less capability to avoid cannibalization
(marketing)|cannibalizing IBM PC sales
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Royal Stag - Barrel Select
Pernod Ricard launched a premium
version of Royal Stag, called 'Royal Stag
Barrel Select' in December 2011. United
Kingdom-based consultants CARTILS
developed the packaging and developed
a marketing strategy for Barrel Select.
CARTILS felt it was necessary to
differentiate the brand from Royal Stag,
to avoid portfolio Cannibalization
(marketing)|cannibalisation. The Barrel
Select bottle has a rectangular shape
similar to Royal Stag, and features an
image of a stag.
1
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