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C3 Global Technologies, Inc. Jim Colthart 17427 Port Marnock Drive Poway, CA 92064 (858) 674-1050 [email protected] www.c3globaltech.com Effective Marketing Strategies • C3 Global Technologies & IP Telephony • The Telecom Wasteland • Challenges & Opportunities • Powerful Marketing Processes • Introducing an IP Telephony Company C3 Global Technologies • Technology marketing practice, business development and client services • Wireless and IP Telephony environment • Prior experience and client requirements • Targeted Vertical Marketing • The Distribution Channel The Telecom Wasteland • Too much of a good thing!!! • 3G or Not 3G – why bother? • The global experience • Today’s economic realities: reduce costs, increase productivity, survive • What’s the road ahead look like? The Telecom Wasteland, cont. • A competitive marketplace without direction and leadership • Disruptive technologies and business models • Compelling pressures for change – technology and economics as drivers and facilitators C3 Global Technologies & Targeted Vertical marketing • A strategic marketing and business development alliance – goals and objectives • Professional services for clients on an ‘outsourced’ basis – delivering sales opportunities in selected industries to SME clients and other organizations The Targeted Approach Telemarketing Firms Marketing Consulting Firms Pros: Low cost leads Increased activity Can be used to execute part of a marketing campaign Cons: No differentiation Limited effectiveness Pros: Creates strategy for success Expertise can open new markets for products and services Cons: High cost of fees No execution of strategy Limited effectiveness marketingpartners™ Create an effective strategy Design a targeted campaign Research market targets Execute marketing campaign Deliver qualified customer relationships Reviewing the Client’s Needs • • • • • • Industry/Sector Research Prospect Profile Incentive to Meet 2003 Value Proposition Target Market Profile Campaign Objectives Developing a Campaign Blueprint • Analyze customer profiles (Wins & Losses) • Define the “Incentive to Meet” – Define value hierarchy – Create wave themes • • • • Create the marketing strategy Define the campaign process flow Utilize data mining tools to define target market Document the implementation schedule The Challenge in Telecom • • • • • • Company Origins and Direction OneSetPrice Products and Services The Marketing Plan VoIP in the SME Marketplace Prepaid Phone Cards Other Telecom services The Opportunity in Telecom • • • • • • Marketing the Company Building a Sales Force Supporting a Distribution Network Market Segments and Targets Capitalizing on Technology Creating Economic Leverage C3 Global Technologies’ Marketing For Success • Strategic Marketing Plan • Tools and Techniques • Applying the a targeted approach to specific • • sectors Introducing a new concept in multiple markets Marketing for Success Q&A For more information contact: C3 Global Technologies, Inc. [email protected] Jim Colthart: (216) 496-2413