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Integrated
Marketing
The Importance of Integrated Marketing
This concept is all about carefully combining and coordinating your marketing efforts to deliver a clear, consistent and
compelling message about your organisation and products/services.
The challenge is ensuring consistency and uniformity across the many media channels available. And importantly, it has to
not only be simple for the target audience to connect with and understand, but it also has to work in the marketplace.
In an already saturated and cluttered environment of media and advertising, success requires more than ‘throwing darts’
at individual communication avenues.
In an integrated campaign, advertisements, direct mail, PR, online marketing, and all other aspects of the campaign must
be consistent in message and approach. The goal is to achieve a seamless communication with your target markets that
ripples through the pre-determined variety of channels. But for an integrated campaign to be great, it takes more than just
consistent messaging across the board. A truly excellent integrated campaign takes the multi-platform approach to the next
level by using each channel to feed into a complete and encompassing story.
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Integrated
Marketing
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