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Marketing
Marketing is …
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develop products that will satisfy the needs of
the consumers, price them right, use
distribution channels to make them
accessible to customers and let the
consumer know about the existence of the
product to reach the goals of the
organization.
Listerine
Listerine
Listerine
Toward the marketing concept
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Production orientation
Product orientation
Sales orientation
Customer orientation
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How to make it?
What to make?
How to sell it?
What do customers
need?
The marketing mix
The marketing mix
The marketing mix for
goods: the 4 Ps
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Price
Promotion
Product
Place
The marketing mix for
services: 7 Ps
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Price
Promotion
Product
Place
Process
Physical evidence
People
The marketing mix
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Watch and take notes:
Why is it important that all 4 Ps are well set
when marketing a product?
https://www.youtube.com/watch?v=JIirzTdae
y4
Describe the usual target
market for jeans.
Finding a target market
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https://www.youtube.com/watch?v=13Rqjt5kwg
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What is the target market for this
commercial? Try to be very specific.
Brands
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https://www.youtube.com/watch?v=sQLlPC_
alT8
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What is a brand?
How do people relate to brands?
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Watch and answer the questions
http://www.youtube.com/watch?v=b7c27ikbR20
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What did Marlboro’s marketers do right?
Where did Ford make a mistake?