Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Spring Meeting 2010 Marketing Information Services and Outreach Jessica Bland, Otsuka America Pharmaceuticals Blanca Chou, Otsuka America Pharmaceuticals Fran Mozloom Goodling, Shire Pharmaceuticals Rob Haran, Shire Pharmaceuticals Mindy Robinson-Paquette, sanofi-aventis (Moderator) Spring Meeting 2010 Small Marketing Programs with Large ROI Blanca Chou, M.L.S. Sr. Manager, Information Resource Center Jessica Bland, M.L.S. Information Specialist Spring Meeting 2010 Agenda • Overview of Otsuka and the Information Resource Center (IRC) • General Purpose/Goal for marketing your services • IRC’s Goals • IRC Initiatives • How we measure progress or success • Tips • Conclusion Spring Meeting 2010 Additional Questions? Blanca Chou [email protected] Spring Meeting 2010 Marketing Ourselves, Our Expertise, and Our Services Mindy Robinson-Paquette, MLIS Senior Information Specialist Spring Meeting 2010 What Exactly Are We Marketing, and Why? To quote Winnie the Pooh: “You can’t stay in your corner of the forest waiting for others to come to you. You have to go to them sometimes.” Spring Meeting 2010 Who Are We? • Curiosity – Lifelong learners, ongoing need to be relevant in our companies as they evolve • Innovation – Creative problem solvers, with experience and innate ability to “connect the dots” when seeking information • Enthusiasm – Seize and leverage change to create opportunities out of challenges = Passion for what we do Spring Meeting 2010 Where Are Our Customers? • Moving from print to virtual resources • Small to nonexistent physical Library • Need to promote ourselves as indispensable resources to our employers • Establish, renew, strengthen relationships with customers, creating demand for our expertise Spring Meeting 2010 How to Follow Up • As Convener of the Library Marketing SIG (Special Interest Group) of the Medical Library Assn., Mindy invites you to join the SIG’s discussion list. http://library-marketingsig.mlanet.org/mailman/listinfo/librarymarketing_librarymarketing-sig.mlanet.org • Watch for a new Caplits column on Marketing and Outreach Tips!