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Spring Meeting 2010
Marketing Information Services
and Outreach
Jessica Bland, Otsuka America Pharmaceuticals
Blanca Chou, Otsuka America Pharmaceuticals
Fran Mozloom Goodling, Shire Pharmaceuticals
Rob Haran, Shire Pharmaceuticals
Mindy Robinson-Paquette, sanofi-aventis (Moderator)
Spring Meeting 2010
Small Marketing Programs with
Large ROI
Blanca Chou, M.L.S.
Sr. Manager, Information Resource Center
Jessica Bland, M.L.S.
Information Specialist
Spring Meeting 2010
Agenda
• Overview of Otsuka and the Information Resource
Center (IRC)
• General Purpose/Goal for marketing your services
• IRC’s Goals
• IRC Initiatives
• How we measure progress or success
• Tips
• Conclusion
Spring Meeting 2010
Additional Questions?
Blanca Chou
[email protected]
Spring Meeting 2010
Marketing Ourselves, Our Expertise,
and Our Services
Mindy Robinson-Paquette, MLIS
Senior Information Specialist
Spring Meeting 2010
What Exactly Are We
Marketing, and Why?
To quote Winnie the Pooh:
“You can’t stay in your corner of the forest
waiting for others to come to you. You
have to go to them sometimes.”
Spring Meeting 2010
Who Are We?
• Curiosity – Lifelong learners, ongoing need to
be relevant in our companies as they evolve
• Innovation – Creative problem solvers, with
experience and innate ability to “connect the
dots” when seeking information
• Enthusiasm – Seize and leverage change to
create opportunities out of challenges
= Passion for what we do
Spring Meeting 2010
Where Are Our Customers?
• Moving from print to virtual resources
• Small to nonexistent physical Library
• Need to promote ourselves as indispensable
resources to our employers
• Establish, renew, strengthen relationships with
customers, creating demand for our expertise
Spring Meeting 2010
How to Follow Up
• As Convener of the Library Marketing SIG (Special Interest
Group) of the Medical Library Assn., Mindy invites you to join
the SIG’s discussion list. http://library-marketingsig.mlanet.org/mailman/listinfo/librarymarketing_librarymarketing-sig.mlanet.org
• Watch for a new Caplits column on Marketing
and Outreach Tips!