Download Advertise

Advertisement
n.
Advertisement helps to sell goods.
Advertising
n.
She works in advertising.
Advertise
v.
I must advertise for a new secretary.
Brainstorming
• Where can we find ads?
• What kind of ad do you think is a
good one?
Attractive ,humorous, persuasive, believable ,creative,
exaggerate…..
Learning Goals
By the end of the lesson,we will be able to
1.Basic knowledge:
distinguish the commercial ads & public service
ads
2. Ability improvement:
try to make a good advertisement by yourself.
3. Critical thinking:
make a list of the advantages and disadvantages of
the ads
Step1: Basic Knowledge
Enjoy some ads
Commercial ads
(CAs)
Public Service ads
(PSAs)
Can you guess what the
ads are advertising?
Commercial ads ?
or
Public Service ads ?
马桶，如此坚硬
Getting the message
Getting the message
We need a lung to breathe!
Getting the message
Nescafe
You’re
surrounded!
Getting the message
The most
powerful
Getting
the
pesticide(
message
杀虫剂）
Getting the message
Protect water,
Protect ourselves.
Getting
message
Fashion claims
morethe
victims
than you think.
Getting the message
Lose weight day after day!
Cherish
Getting
the message
your
life!
Commercial
advertisements
Public service
advertisements
1.What is an advertisement ?
An advertisement uses words and pictures to
persuade people to buy a product or service,
or to believe in an idea.
2.Where can we find these ads ?
We can find them on billboards, on the
Internet, in newspapers/magazines, on TV,
etc.
3. Why do you like these ads ?
They are quite interesting, creative and we
can get some useful information from them.
4. What are PSAs meant to do ?
They are meant to educate people about health,
safty, or any other problem that affects public
welfare.
5.Does an advertisement tell people the
complete truth? Can we trust it?
There are laws to protect people from
advertisements that cheat people. However,
we still must be aware of the skilful methods
used in ads to try and sell us things.
Step 2: Ability Improvement
Places
found
Commercial ads PSAs
billboards, newspapers,
magazines, the Internet, radio,
television
Means
used
use attractive and original
images and creative language
purpose
Commercial ads
to promote a
product or service
expense
charged
PSAs
to educate
people
free of
charge
no
yes
believable?
examples
Group work
A “well-known”
advertisement in
China
Slogan: 今年过节不收礼,收礼就(还)收脑白金!
★
What is a good advertisement?
tell the truth
be creative
be attractive
be up to date
stared by celebrity
…
To gain profits by taking money
from the consumers’ pockets
Let’s appreciate more!
Just do it !
No business too small,
no problems too big.
Good to the last drop．
滴滴香浓，意犹未尽。
（麦斯威尔咖啡）
Obey your thirst．
服从你的渴望。（雪碧）
• Ask for more.
渴望无限。
（百事可乐）
• The taste is great.
味道好极了。
（雀巢咖啡）
• Anything is possible.
一切皆有可能
• Let’s make things better.
让我们把一切做得
更好！
Connecting People.
理解就是沟通。
(Nokia)
We lead. Others copy．
我们领先，他人仿效。
（Ricoh Copier 理光复印机）
1.What is an advertisement ?
An advertisement uses words and pictures to
persuade people to buy a product or service,
or to believe in an idea.
2.Where can we find these ads ?
We can find them on billboards, on the
Internet, in newspapers/magazines, on TV,
etc.
3. Why do you like these ads ?
They are quite interesting, creative and we
can get some useful information from them.
4. What are PSAs meant to do ?
PSAs are meant to educate people about health,
safty, or any other problem that affects public
welfare.
5.Does an advertisement tell people the
complete truth? Can we trust it?
There are laws to protect people from
advertisements that cheat people. However,
we still must be aware of the skilful methods
used in ads to try and sell us things.
III. Fill in the proper words according to the passage.
An advertisement uses words and pictures to
1.persuadepeople to buy a product or service, or to
believe in an idea. Newspaper, magazines, the
Internet, radio and television are the most
2. common places to find them. There are two main
types of advertisements---3.commercial
advertisements
and public service advertisements (PSAs). The first
one is one which someone has paid for to
4. advertise
a product or service. PSAs are often run
for free, and are 5.meant to educate people about
health, safety, or any other problem that affects
public 6. welfare .
There are laws to protect people from
advertisements that 7. cheat
people. However,
we still must be aware of the 8. skilful
methods
used in advertisements to try and sell us things.
When it 9. comes
to advertisements, we must all
use our 10. intelligence and not be a slave to them.
Step 3 Critical Thinking
In my opinion, every coin have two
sides……..
Words & pictures
be used to
Advertisements
to persuade people to buy a product or service
or
CAs
to believe in an idea.
newspapers,
magazines,
the Internet,
radio, TV
PSAs
pay for
run for free
are meant to
Advantages & disadvantages of ads.
Advantages
Disadvantages
 Provide information
about latest products.
 Mislead customers or
cheat them of money.
 Increase sales by
repeated advertising.
 Give false or incorrect
information.
 Cut costs of
newspapers and make
them cheaper.
 Take too much time or
space on TV or
newspapers.
 Make the public aware
of social problems.
……
 Make teenagers want
things that cost much.
……
What’s your opinion of advertisements ?
Doing business without advertisements is like wink
at a girl in the dark. You know what you are doing, but
nobody else does.
------ Stewart H. Britt
做生意没广告犹如在女孩眨眼．你知道你
在做什么，但没有其他人知道．
－－－
布列特
1.Write a short article about your
opinions on ads.(complete the
article)
2. Retell the reading & collect more
wonderful ads.
My God!
I have no
home now!
The end to this journey might be the end itself.
ads for government policies
PSAs
educate people about
problems in society
or about people
who need help
serve the public
they are usually
free and usually true
Commercial ads
encourage people
to buy a product
or service
make money
make people believe
they are telling the
truth, sometimes by
tricking us
Discussion:
1. Have you ever bought a product
or service after reading or watching
an ad?
2.Do you think advertisements tell
the complete truth? Why or why not?
Let’s debate !
• Pros
Advertisements do more good than
harm!
• Cons
Advertisements do more harm than
good!
be used to
Advertisements
CAs
persuade
newspapers,
magazines,
the Internet,
radio, TV
PSAs
educate
be meant to
play tricks on
believe in
be aware of
innocent
fall for
Let’s practice !
• Let’s try to write some advertising
slogans for the two advertising
posters .
• You can also write something to
promote your product or company in
the future.