Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Service parts pricing wikipedia , lookup
Dumping (pricing policy) wikipedia , lookup
First-mover advantage wikipedia , lookup
Product planning wikipedia , lookup
Grey market wikipedia , lookup
Darknet market wikipedia , lookup
Market analysis wikipedia , lookup
Segmenting-targeting-positioning wikipedia , lookup
Business English Upper Intermediate U1S09 John Silberstein [email protected] Agenda •Metaphors •Planning: Planning Tools •Wiki Link: http://u1s09-2010-spring.wikispaces.com/ Metaphors What is a Metaphor? a word or phrase literally denoting one kind of object or idea used in place of another to suggest a likeness or analogy between them. Metaphors What is an Idiom? a group of words whose meaning considered as a unit is different from the meanings of each word considered separately An idiom is a type of a metaphor. Metaphors What is an Idiom? a group of words whose meaning considered as a unit is different from the meanings of each word considered separately Metaphors Examples we're "revved up” we're excited planting a seed gently introduce someone to an insight or idea Metaphors Examples Belt tightening Reduce expenses bite the bullet to make a difficult or painful decision; to take a difficult step Blockbuster a big success; a huge hit Metaphors Explain the following Metaphors “Bring to the party” or “Bring to the table” “Take a stab at” or “Take a cut at” or “Take a whack at” Blow me away Level the playing field Run out of steam Metaphors Explain the following Metaphors Up to speed Firing on all cylinders Running on empty Over your head Ping me Metaphors Explain the following Metaphors I don't have the bandwidth for that Off track; Off course; Out of bounds; Off base; Off the wall; In left field; Out to lunch Knock your socks off Make it happen Metaphors Explain the following Metaphors Feeding frenzy Raise the bar Slam dunk Over my dead body I'll do it or die trying Marketing Planning Tools: BCG Growth Share Matrix The BCG Growth Share Matrix is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the Early 70’s. It is based on the observation that a company’s business units can be classified into four categories based on combinations of market growth and market share relative to the largest competitor. This tool assumes that an increase in relative market share will result in an increase in revenues. This tool also assumes that in order to increase market share requires an increase in investment (or expenditure of cash). Marketing Planning Tools: BCG Growth Share Matrix Market Growth Rate High Low Question marks are rapidly growing rapidly and thus are consuming large amounts of cash, but because they have low market shares they do not generate large amounts of revenue. The net result is a large amount of net cash consumption. If market share growth continues it can become a Star or if cash consumption continues, it may become a Dog. Stars generate large amounts of cash because of their strong relative market share, but also consume large amounts of cash due to their relatively high market share growth rate. There cash flow tends to balance out. If a Star can maintain its market share and can become a cash cow when the market growth slows. Dogs have low market share and low growth rate and thus neither generate nor consume a large amount of cash. Dogs are cash traps because of the money tied up in a business that has little potential As leaders in a mature market, cash cows exhibit a return on assets that is greater than the market growth rate and thus consume more cash than they consume. These business units should be “milked”, extracting profits and investing as little as possible. Cash cows provide the cash to turn Question Marks into Stars and to finance Stars so they can become Cows. Relative Market Share High