Download Studi Rantai Pemasaran Madu Alam

1
Studi Rantai Pemasaran Madu Alam
(Studi Kasus Di Batulanteh Kabupaten Sumbawa)
Basuki Winantu, Ketut Budastra dan Husein Jamani
ABSTRACT
The aims of the research are: (1) to map the marketing chain of natural
honey; (2) to know the relation and role of marketing link of natural honey; (3) to
know the efficiency of marketing chain of Sumbawa natural honey.
The research is conducted in Batulanteh sub district of Sumbawa Regency
on August 2009. The research methodology is descriptive. The location selection
is purposive as the sub- district is the central production of natural honey in the
Regency. The number of respondents is 40 natural honey collectors. Which were
selected based on village head information.
Trader and processor respondents are determined using snow balling
technique, based on information given by the collector respondent. Data and
information gathered from the respondents are descriptively analyzed to achieve
the research objectives.
The research found (1) There are three kinds-of marketing chains of producer
Sumbawa natural honey; namely (a) sub village intermediary - village
intermediary - retailer -consumer; (b) producer- village intermediary - retailer consumer; (c). producer- village intermediary – inter- island trader. (2) The
relationship between actors within the marketing chain include : commitment in
quality, good communications, mutual benefits and partnership. (3) The most
efficient chain is the third one (producer - village intermediary – inter- island
trader) with marketing margin of IDR 13.704 and profitability index of 0,59.
The research results suggest that the marketing actors of the natural honey
need to coordinate themselves to increase efficiency and to ensure quality control
along the marketing chains.
Key-word: natural honey, marketing, efficiency