Download Name: Period: Print Advertisement Analysis worksheet Directions

Name:
Print Advertisement Analysis worksheet
Period:
Directions: Find two advertisements that catch your eye. As you analyze both, answer these questions to help you
figure out how it uses psychology to attract a consumer. Turn the other side to find ad #2 questions. THESE MUST
BE ANSWERED IN FULL SENTENCES!
Advertisement #1:
What product, service, or point of view is being advertised? (Name the brand)
What is the purpose of this advertisement? (For example, is it intended to educate, entertain, or inform?)
How does this advertisement use the “4 Keys” to attract consumers? (See notes! - Make sure to hit all the “keys” in
your answer.)
What advertising techniques are used to attract a viewer’s attention and to make the advertisement believable?
Name all used.
Who is the anticipated audience of the advertisement?
What does the advertisement say to the viewer? What lifestyles, values, opinions, and points of view are
represented?
How is this advertisement successful or unsuccessful? (Look at the “4 Keys” to determine your answer)
Advertisement #2:
What product, service, or point of view is being advertised? (Name the brand)
What is the purpose of this advertisement? (For example, is it intended to educate, entertain, or inform?)
How does this advertisement use the “4 Keys” to attract consumers? (See notes! - Make sure to hit all the “keys” in
your answer.)
What advertising techniques are used to attract a viewer’s attention and to make the advertisement believable?
Name all used.
Who is the anticipated audience of the advertisement?
What does the advertisement say to the viewer? What lifestyles, values, opinions, and points of view are
represented?
How is this advertisement successful or unsuccessful? (Look at the “4 Keys” to determine your answer)