Download Assessment task: Marketing campaign

Assessment task: Marketing Product
Due Date:
NOTE: This assessment task must be handed in to the English Staffroom BEFORE roll call
on the due date.
Outcomes:
2. A student uses and critically assesses a range of processes for responding to and
composing
3. A student selects, uses, describes and explains how different technologies affect and
shape meaning
4. A student selects and uses language forms and features, and structures of texts according
to different purposes, audiences and contexts, and describes and explains their effects on
meaning
Nature of task:
Part1:
Choose one of the following marketing products to promote your place/town. You will have
some class time to create your marketing product, so use that time wisely. You are required
to use ICT to create the marketing product.
You can create one of the following marketing products:










Pamphlet
Poster
TV advertisement
Radio advertisement
Newspaper or a magazine advertisement
Postcards (at least two)
Web page or web advertisement
Power point display
Short film
The possibilities are endless! (check with teacher)
In your 200 words deconstruction you need to include:
 Target audience
 Purpose of the marketing product
 The marketing product you created for the campaign and why you elected to use this
marketing product
 The strengths and weaknesses of the marketing product
 A breakdown of the estimated marketing product costs
 Why the marketing product would be successful
You will be assessed on how well you:
 Use ICT to create marketing products
 Justify and critically analyse the effectiveness of the marketing product
(deconstruction)
 Explain the target audience, purpose and context of the marketing product
Part 2:
Collect one magazine advertisement. Write an analysis commenting on the effectiveness
of the advertisement and how it works. Set your analysis out in paragraphs.
Include the following for the magazine advertisement:
 The actual advertisement
 General Information- Explain who the advertisement is aimed at, how they are
targeted and the main message being communicated.
 Image- Analyse setting, body language, colour, symbolism and what is happening
in the picture.
 Text- comment on the use of slogans, persuasive language (which includes
emotive or scientific language), repetition, punctuation, font, layout, sound devices
etc.
 Overall Effect- Comment on the use of colour, main attraction, effect of graphics,
use of humour and emotional appeal.
Descriptors
Excellent
A
20-17
Marking Guidelines




High
B
16-13




Substantial
C
12-9




Satisfactory
Demonstrated
D
8-5




Working Towards
Not demonstrated
E
4-0





Sophisticated use of ICT to create a marketing product
Sophisticated justification and critical analysis of the
effectiveness of the marketing product
Sophisticated explanation of the target audience, purpose and
context of the marketing product
Sophisticated analysis of a magazine advertisement
Effective use of ICT to create a marketing product
Effective justification and critical analysis of the effectiveness
of the marketing product
Effective explanation of the target audience, purpose and
context of the marketing product
Effective analysis of a magazine advertisement
Sound use of ICT to create a marketing product
Sound justification and critical analysis of the effectiveness of
the marketing product
Sound explanation of the target audience, purpose and context
of the marketing product
Sound analysis of a magazine advertisement
Satisfactory use of ICT to create a marketing product
Satisfactory description of the effectiveness of the marketing
product
Satisfactory explanation of the target audience, purpose and
context of the marketing product
Satisfactory analysis of a magazine advertisement
Limited use of ICT to create a marketing product
Limited description of the effectiveness of the marketing
product
Limited explanation of the target audience, purpose and
context of the marketing product
Little or no attempt to satisfy the demands of the task
Limited analysis of a magazine advertisement