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The Looking-Glass Self vs Background From Wikipedia.org, “A public service announcement (PSA) or public service ad is a type of advertisement featured on television, radio, print or other media. Whereas the objective of a standard advertisement is to market a product, a PSA is intended to change the public interest, by raising awareness of an issue, affecting public attitudes, and potentially stimulating action”. Assignment Overview This task will require students to complete a 3 day reflection of their own internal monologue regarding their thoughts about themselves and others. Students will then utilize this information and working in groups to create a Public Service Advertisement focused on one of the predominate issues found in the groups internal monologue reflection (some topics include but are not limited to Depression, Body Image, Phobias and Anxiety, etc). Task 1 – Individual Reflection a) For three days keep a detailed record of your thoughts about yourself and others as you go through your day. They journal can be completed in the traditional pen and paper manner, or it can utilize social media (i.e. Twitter, Facebook or a blog) or, finally, an oral reflection using voice recorders (a combination of all three is also acceptable). You MUST submit a copy or transcript of your reflection. b) In 1-2 paragraphs, explain the themes that you noticed during your 3 day reflection. How do your thoughts and concerns about others thoughts about you shape or influence your thoughts and behaviour. c) In 1-2 paragraphs, research Charles Horton Cooley’s “looking glass” theory and use this theory to explain your personal reflection. Task 2 – Public Service Advertisement In groups of 3, brainstorm some of the common themes that your group found in their individual reflections. Choose one of the themes that your group feels is a common issue amongst high school students (i.e. Anxiety, Body Image, Depression, Phobias/Fears, Being overwhelmed, Peer Pressure, etc) and create a taped Public Service Advertisement. Each ad must be roughly 1-2 minutes in length and must showcase your issue. Be sure to familiarize yourself with the PSA genre of advertising as well as brainstorming, as a group, what makes an effective and meaning advertisement for television. Assignment Rubric: The Looking-Glass Self Name: Category Communication Individual Reflection The student has written an exemplary document with no errors and that follows all language conventions properly. Group PSA – Filmed PSA is an exemplary advert illustrating the chosen Mental Illness. The message and theme are clear, concise and entertaining. Knowledge Both the individual reflection as well as the group PSA reflects a broadening and deep knowledge of Mental Health and issues surrounding abnormal behaviour. Clear references are utilized using correct terminology. Symptoms and treatments are accurately utilized. Group: Mark /10 /10 /20 Level 1 Limited Level 2 Moderate Level 3 Considerable Level 4 Thorough