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TV food ads:
educate and advocate
No. 45 Term 3, 2007
‘Applying the principles of
critical literacy to TV food
ads can help students...
clarify their own attitudes
and values about food and
healthy eating.’
Jane Leaker and Tricia Knott,
Department of Education and Children’s
Services
In this issue:
qRita Alvaro,
Centre for Health Promotion
q Kaye Mehta, Flinders University of
South Australia
q Dr Martin Caraher, City University,
London
q Jane Leaker and Tricia Knott,
Department of Education and
Children’s Services
qMonica Lee, Salisbury North West
Schools
qJustine Hodge, The Parents Jury
Please distribute to your:
q Leadership team
q Teachers
q Canteen staff
q OSHC staff
q School Governing Council
q Families
q Local health and community
agencies
Rita Alvaro, Senior Nutritionist, Centre for Health Promotion
O
n average, Australian
This is proposed to be one of the
children watch about 20 hours
most cost-effective interventions
of TV each week. During this time,
to help prevent overweight and
they are bombarded with ads for
obesity.
high fat, sugar or salt foods - foods
Regulations about TV food
which do not meet healthy eating
advertising shown during
guidelines. Many ads use clever
children’s programs do exist, but as
marketing techniques designed
many children watch TV outside of
to appeal to children, such as
these times, they fail to adequately
animation and catchy jingles.
protect the interests of children.
Research shows that food
This Virtually Healthy explores
advertising does influence
TV food advertising to children,
children’s food preferences and
and highlights advocacy and
leads them to ‘pester’ their parents
action occurring in Australia and
to buy advertised products. Young
overseas. It shows how schools
children are particularly vulnerable
and teachers can link this issue
to TV food advertising.
with student learning. It showcases
Easy access to high fat and sugar
information from the Centre for
foods, high levels of advertising
Health Promotion’s new resource
promoting these foods, reductions
for schools, TV Food Ads: Educate
in physical activity, and increases in
and Advocate. Articles from key
sedentary behaviour (including TV
presenters of a TV Food Ads forum
viewing) are all factors contributing
held to celebrate the launch of this
to the rising rate of childhood
resource are also featured.
obesity.
Addressing TV food
advertising to children
requires a multi-strategy
approach. Equipping students
with skills to be critical about
TV food ads may help them
be more informed consumers.
Schools play an important role
in teaching students critical
literacy skills. Supporting
parents with strategies to
restrict TV viewing and
provide healthy foods is also
important. However, the high
level of TV food advertising
promoting unhealthy
foods undermines even the
best efforts of parents and
educators.
Speakers at launch L to R from front: Rita Alvaro,
Gail Mondy and Ann-Marie Hayes (CYWHS),
Hence, there is growing
Martin Caraher (City University, London), Tricia
pressure on governments to
Knott and Jane Leaker (DECS), Alison Smith
tighten the regulations on TV
(CYWHS), Kaye Mehta (Flinders Uni).
food advertising to children.
T V F O O D A D S: E D U C A T E A N D A D V O C A T E
TV food advertising to children in Australia
Kaye Mehta, Senior Lecturer, Department of Nutrition & Dietetics,
Flinders University of South Australia (Founding member, Coalition on Food Advertising to Children)
A
ustralian children aged 5-14
years spend on average 20
hours a week watching screenbased entertainment. Most of
this time is television viewing,
dominating over videos and DVDs.
Around 30% of all TV ads during
children’s peak viewing times are
for food, and 50-80% of those ads
promote unhealthy foods. While
The Australian Guide to Healthy
Eating suggests these foods should
be eaten sparingly, most TV food
ads give children the opposite
message.
Does it matter?
Children are a lucrative market
for food companies. Their direct
and indirect purchases made
through pestering parents amount
to billions of dollars. Huge sums
of money are spent on advertising
targeted at them.
A number of systematic reviews
have found that food advertising
does influence children’s food
preferences.
The latest national nutrition
survey showed that Australian
children are eating too many high
fat and high sugar foods and not
enough fruit and vegetables. This
has contributed to the rising rate of
childhood obesity.
Cognitive development
Research shows that until around
age eight years, children do not
understand the persuasive and
selling intent of advertising.
Consequently they are unable to
‘defend’ themselves against the
techniques used by advertisers.
However, they act like consumers
and pester parents to buy the
products. In this way, they are
naïve and vulnerable consumers.
Regulatory protection of
children
Australia has a complex system
of government and industry
self-regulation working side by
side. The standards and codes
lack precision and are open to
interpretation. The structure is
Page 2
complaints-based with no system
for monitoring compliance or
penalising breaches of the codes.
Not surprisingly, there are few
complaints registered, leaving
children unprotected from the
high volumes and inappropriate
advertising of unhealthy foods. Food and drink advertising
aimed at children is banned in
Norway, Sweden and Quebec (see
p3). These places demonstrate
successful models that put
children’s interests foremost.
Action for change
Children deserve to be protected
from the harmful effects of food
advertising. Parents deserve not
to be undermined in their role as
educators to help children make
healthy food choices. Advocacy to
support improvements to TV food
advertising is occuring in response
to these issues.
The Coalition on Food
Advertising to Children (see p8),
comprising peak medical, health
and consumer groups, has been
advocating for a ban on all food
advertising during children’s peak
viewing times. This aims to create
an environment that supports both
children and parents.
The review of the Children’s
Television Standards by the
Australian Communication and
Media Authority in 2007 provides
an important opportunity to
strengthen the regulations so that
they provide real protection to
children from the harmful effects of
food and drink advertising.
The Centre for Health
Promotion has produced TV Food
Ads: Educate and Advocate to
assist schools address this issue
holistically through the curriculum,
a supportive school environment,
nutrition policies and engagement
with parents.
Full article with references: www.chdf.
org.au/i-cms?page=111
TV Food Ads:
Top 3 facts
1. Most TV food ads are for foods
that are high in fat, sugar and/
or salt.
Foods commonly advertised
include fast food, chocolate and
confectionery.
2. Many TV food ads are for
‘Extra Foods’ that healthy
eating guidelines say to eat in
small amounts.
The Australian Guide to Healthy Eating (see p8)
↑
Extra Foods
(eat in small amounts)
3. TV food ads can influence
children’s food preferences.
A review of 122 studies showed
that food advertising influences
what children want to eat, what
they ask their parents to buy
(‘pester power’) and what they
actually eat. (Hastings, et al,
2003).
Top 10 facts can be found in a fact sheet in ‘TV
Food Ads: Educate and Advocate’.
Centre for Health Promotion, CYWHS: Virtually Healthy newsletter No.45
T V F O O D A D S: E D U C A T E A N D A D V O C A T E
The TV food advertising debate
– rights versus responsibilities
Dr Martin Caraher, Reader in Food and Health Policy
Institute of Health Sciences, City University, London
K
ey tensions revolve around
the rights of the food industry
to promote its products and the role
of governments in protecting the
health of its young citizens.
Once change becomes inevitable,
analysts predict that the food
industry will change from
protecting the status quo to
limiting and slowing down the
changes.
Lessons from outside Australia
Some countries have tighter
restrictions on TV food advertising
than Australia. For example,
in France the government has
introduced measures that require
food advertisers to display a health
warning on ads for high sugar and
high salt foods.
Sweden has had total bans on
advertising aimed at children under
12 since 1991 and the province of
Quebec (Canada) has had similar
bans in place since 1978.
This year in the UK, fast food
ads were banned on the main free
channels during programs aimed at
4 to 9 year olds. Ads for 4 to 15 year
olds will be phased out from next
year and this will be extended to all
TV channels including satellite TV
from 2009.
The rights issue
The Swedish case demonstrates
the complexity of the debate. It
has been used by both advocates
of a ban on TV food advertising
to show what can be achieved,
and opponents who claim the ban
has failed to halt the rising tide
of obesity. Its guiding principle is
children’s rights and the protection
of children from undue influence of
advertising - not to reduce obesity
or to improve health as such. It is
not based on good or bad food but
on the basis that children under
twelve cannot clearly distinguish
advertising messages from program
content.
Unfortunately, this does not
mean that Swedish children are
not subject to food advertising,
as satellite TV beamed from the
UK to Sweden is subject to UK
regulations.
Another area of debate is what
constitutes ‘aimed at’ children.
Conclusion
It has been argued that if the
product can be eaten by adults or
if the program the ads are shown
in target the whole family, the ad
cannot be considered ‘aimed at’
children.
Industry responses
It is interesting to see how the
advertising industry responds to
these debates (see figure below). In
the UK, the food industry applied
lobbying pressure in response to
the Hastings review (see p2) by
both disputing the research and
commissioning its own research.
The food industry can block
policy development by producing
counter arguments which point
out the negative impact that bans
or regulation would have on the
economics of the industry.
Food companies often modify
products to meet minimum
nutrition standards and after initial
public statements committing
to change, often go back with
the argument that consumers do
not want changes in their food
products.
Centre for Health Promotion, CYWHS: Virtually Healthy newsletter No.45
Voluntary codes and self-regulation
of TV food advertising do not work,
and are a major policy weakness in
the majority of European countries
and in Australia.
Food advertising aimed at
children clearly needs to be
controlled. We need to think about
this in international terms, and
not just solving a problem in one
country.
We can debate endlessly about
the evidence of impact, but a surer
way seems to be to use principles
of protecting children from undue
influence.
Key points
♦ There is mileage in any campaign
which focusses on the rights
of children and the impact of
advertising on these rights.
♦ The food and advertising industries
will defend their positions. Education
and public health bodies should be as
vigorous in their lobbying.
♦ National initiatives must be
supported by international agreements or controls.
Full article with references:
www.chdf.org.au/i-cms?page=111
How the industry
responds to change
Source: Curry A,
Kelnar R ‘Fat is a
strategic issue’ London;
Henley Centre, 2004
Page 3
T V F O O D A D S: E D U C A T E A N D A D V O C A T E
TV foods ads and the SACSA Framework
Jane Leaker and Tricia Knott, Policy and Program Officers, DECS
C
hildren are the targets of sophisticated marketing strategies used
by food companies, such as catchy slogans and jingles. They are often
not aware that companies may only put forward the side of the story that is
going to lead to increased sales. Teaching about TV food advertising can help
children be more critical about these ads.
Through a joint research project between DECS and the University of South
Australia, The Multiliteracies Map was developed (see below) and forms part
of the Early Years Literacy Program. This can be used as a model to explore
TV food ads. The critical analyser dimension involves the understanding
that there is no one universal truth in any story and that what is told and
studied is selective. Studying TV food ads gives an opportunity to develop
this understanding.
Critical literacy
The Multiliteracies Map
Functional User
•
•
•
Locating, code
breaking, using signs
and icons
Selecting and
operating equipment
Moving between mediums; cameras, videos, computers
Critical analyser
•
•
•
•
Discourse analysis
Equity
Power and position
Appropriate mode
Meaning maker
•
•
•
Understanding
multimodal
meanings
Purpose of text
and text form
Connecting to prior knowledge
Transformer
•
•
•
Using skills and
knowledge in
new ways
Designing texts
Producing new texts
Source: www.earlyyears.literacy.sa.edu.au
Teaching about TV food advertising can also be linked at all year levels to the
development of important skills (eg comparison, analysis, communication,
creating, decision-making) and a range of learning areas.
For example, as part of English students can learn how to critically
interpret a range of visual, multimodal and written texts, including TV food
ads, with familiar and new content, language and structures. This will satisfy
outcomes 1.3-5.3 in the Texts and Contexts strand of the SACSA Framework.
In Health and Physical Education exploring the messages that TV food ads
give about food and healthy eating, and reflecting on how this influences their
own food choices will support outcomes 1.8-5.8 in the Health of Individuals and
Communities strand.
Teaching about TV food ads can also be integrated across other curriculum
areas, as seen in the examples below.
Mathematics:
Graph the number and types of TV food ads shown at different times.
Arts:
Perform, sing or film a TV food ad.
Design and technology:
Design a poster to promote a new food product.
Society and environment:
Explore influences on food choice, including TV food advertising.
The aim of critical literacy is to
analyse text material in a way
that explores and challenges
its implicit attitudes, values
and beliefs. Any written,
visual, spoken and multimedia
material including TV ads can be
analysed in this way, examining
issues of language, power, social
groups and social practices.
How can we apply it to TV
food ads?
TV food ads can be analysed in
terms of:
♦ Who is the target of the ad?
♦ What mechanisms does the ad
use to influence people?
♦ What world view and values
are assumed to be held by the
viewer?
♦ Who benefits and who doesn’t?
Why is it important?
Like all text material, TV food
ads are not neutral. They
represent particular views,
silence other points of view
and influence people’s ideas.
Applying the principles of
critical literacy to TV food ads
can help students appreciate
that food ads may have different
meanings to different people
because everyone will interpret
them in the light of their own
beliefs and values. Importantly
it can also build up the ability
of students to clarify their own
attitudes and values about food
and healthy eating.
More cross curricular ideas can be found in ‘TV Food Ads: Educate and Advocate’
Page 4
Centre for Health Promotion, CYWHS: Virtually Healthy newsletter No.45
T V F O O D A D S: E D U C A T E A N D A D V O C A T E
Teacher workshops create enthusiasm and ideas
Rita Alvaro, Senior Nutritionist, Centre for Health Promotion
A whole school
approach to TV
food ads
A comprehensive approach to
enhancing student wellbeing
that includes the curriculum, the
school environment and schoolcommunity links can be referred
to as a Health Promoting Schools
or whole school approach.
The Health Promoting Schools
Framework
Curriculum,
teaching
and learning
School
organisation,
ethos and
environment
School, home and
community links
The issue of TV food advertising
to children can be addressed
using this approach. Examples:
♦ Exploring food ads through
the curriculum links with
critical literacy and can
empower students to make
informed choices.
♦ Reinforcing curriculum
messages through the
school environment, such
as providing healthy foods
through the canteen can
enable children to put what
they learn into practice.
♦ Schools can also work
together with health and
community agencies to
provide information and
support to parents on this
issue.
W
orkshops for primary school
teachers are being run across
SA to support the use of TV Food
Ads: Educate and Advocate. They
provide:
♦ information on TV food
advertising to children
♦ ideas for teaching critical literacy
of food ads
♦ ways to reinforce curriculum
messages through
the wider school
environment
♦ ways to raise
awareness about
TV food ads
amongst staff,
parents and
families.
Teachers have also
generated many
imaginative ideas on
how to link TV food
ads with a range of
curriculum learning
areas through
group work at the
workshops.
The workshops to date have
been very successful, with teachers
rating the workshops highly, stating
their understanding of TV food
ads has increased, and that they
will now undertake curriculum
activities with their students.
They are very enthusiastic
about viewing and discussing
TV food ads with their students,
and encouraging them to be more
critical about the foods these
ads present and the marketing
techniques that are used.
One teacher said ‘(The workshop
provided) lots of new information and
data. I appreciate that with information
comes power. We can assist students
to access the information and so make
informed choices.’
Curriculum activity
ideas from teachers
♦ Half the class to watch TV
from 4-5pm and half from
7-8pm. Record the number
of food ads during that time.
Share the results with the
class.
♦ Critically analyse the
language used in food ads.
Upcoming
workshop
♦October 31, 2007
Hindmarsh Education
Centre
Milne Rd, Hindmarsh
♦ Interview students/teachers
about the effects of food ads
on eating habits.
♦ Design a food product box,
including name of product,
logo and messages. Write a
script to sell the product.
Schools will be notified about
further workshops in 20072008.
Contact the Centre for Health
Promotion on 8161 7777.
Centre for Health Promotion, CYWHS: Virtually Healthy newsletter No.45
Page 5
T V F O O D A D S: E D U C A T E A N D A D V O C A T E
Critical literacy in action
Exploring TV food ads through the curriculum
Monica Lee, Teacher, Salisbury North West Schools
Monica and her year 6-7 class looked
at TV food ads using some ideas
in TV Food Ads: Educate and
Advocate’. Links were made with
‘persuasive writing’, Health and PE
and other learning areas. She shares
some of the interesting outcomes.
TV viewing time
Students discussed how much
TV they watch and when they
watched it. Students did not
watch a lot of TV in the ‘C’
classification time slot. Most
spent time after school with
friends or played console games.
Many started watching TV
around 8pm. Some students
with TVs in their bedroom did
not really know what time they
stopped watching TV!
said only ‘little kids’ would be
fooled into buying food because
you got a toy with it. They said
they did not buy the ‘baby meals’,
and if they did they gave the toys
to younger kids. Some revealed
that when they were younger
they did ask for these meals so
they could get the toys.
Some students conceded they
did ‘pester’ their parents to take
them to these outlets. They knew
they would get their own way
because their parents also liked
these foods and found it easier to
buy takeaway after a busy day.
Marketing techniques
Viewing and discussing ads
showed that students were media
savvy and recognised marketing
techniques used in ads, although
most did not feel that ads were
pitched ‘at them’ or felt they
were too old to be influenced by
them.
Students were aware that
‘freebies’ came with foods, and
justified why they purchased
them. For example, most boys
collected AFL football cards.
One boy said he only bought a
particular brand of chips for the
cards. He said if the cards were
available independently of the
chips, he would buy the cards
and not that brand of chips. He
thought he was getting something from the company for
nothing!
When discussing free toys
from fast food outlets, students
Page 6
Marketing techniques
Watch a few ads. Were any of the
following used?
Techniques
Give-aways
Key questions
Will you get a reward
if you buy the
product?
Music and jingles
How is the music used?
Can you remember
some of the jingles?
Animation
Is the ad animated?
Why types of colours
are used?
What other techniques are used?
Food ads favourites
When students were asked about
their favourite ads, they weren’t
all about food. The favourite ads
for both girls and boys were for
beer and fast cars.
Curriculum
activity ideas
Nutrition messages
Students showed confusion
around nutrition claims made
about some foods. For example,
thinking that muesli bars are
healthy. Students did take note of
nutrition messages, such as that
a popular brand of chocolately
breakfast cereal is now ‘healthier’.
As a result, we have compared
food products and discussed how
to make the best choices.
Frequently featured foods
♦Students watch one hour of TV
over a set period of time.
♦Students record the number of
food ads, and where the food
fits into The Australian Guide to
Healthy Eating (see p2 and p8).
♦As a class, students collate
information about the number
of ads from each food group
into a pie graph.
♦Compare this graph with
The Australian Guide to Healthy
Eating (see below).
Conclusion
Teaching about TV food ads and
healthy eating has had positive
outcomes. Students have shown
an interest in what they are
eating, and staff have noticed
better choices appearing in lunch
boxes.
There are a lot of ‘spin-offs’ with
the topic of TV food ads – cost
comparison of foods, effects of
food on the human body, and
label reading. I would like to
revisit this topic in the future and
explore script-writing and drama
through students creating their
own ads.
Extra foods
(0-10%)
Ideas from ‘TV Food Ads:
Educate and Advocate’.
Centre for Health Promotion, CYWHS: Virtually Healthy newsletter No.45
T V F O O D A D S: E D U C A T E A N D A D V O C A T E
Parents speak out through
The Parents Jury
Justine Hodge, The Parents Jury Coordinator
T
he Parents Jury is a webbased network of parents who
wish to improve the food and
physical activity environments
for children in Australia. Formed
in August 2004 with a jury of 12
concerned parents, there are now
over 2600 members. Membership
is free and open to all Australian
parents, grandparents and
guardians of children under the
age of 18.
The Parents Jury is supported
by the Australasian Society for
the Study of Obesity, Diabetes
Australia – Vic, The Cancer
Council Australia and VicHealth.
Campaigns
The Parents Jury campaigns are
determined by the members
themselves. These currently are
around:
♦ healthy schools
♦ food marketing to children
♦ physical activity
♦ healthy eating for kids
♦ healthy supermarket
checkouts.
Food marketing to children
Food companies use sophisticated
marketing techniques to target
children. Strategies include the
use of enticing websites with
games, competitions and free
downloads. Images of food and
logos are embedded into video
games, encouraging children to
register their email details so that
they can be sent future marketing
materials. ‘Text2win’ mobile
phone competitions encourage
repeat purchases to obtain unique
product codes for multiple
chances to win a big prize.
In early 2007, The Parents
Jury launched its bi-monthly
‘Trial by Jury’ campaign to
highlight marketing strategies
that food companies use to target
children. Parents choose the food
marketing campaign they think
is the worst and give it a ‘guilty’
verdict.
The annual ‘Children’s TV Food
Advertising Awards’ program
highlights the best and worst
food advertising campaigns
shown during children’s viewing
hours. Members are invited to
submit nominations and then
vote in three categories.
1. The Smoke and Mirrors Award:
for the ad that parents feel is
misleading as it only tells half
the truth about a product’s
true nutritional value.
2. The Pester Power Award:
for the ad that encourages
children to nag their parents
because of the promise of
a free toy or a promotional
offer.
3. The Parents’ Choice Award: for
the ad that parents love their
kids to watch as it depicts
a healthy product in an
appealing way.
Winners can be found on The
Parents Jury website.
Engage parents
What children learn about TV
food ads and healthy eating
through the curriculum is
reinforced when parents engage
with these issues.
♦Involve parents in homework
activities on TV food ads.
♦Place information in the school
newsletter (see insert and
below).
Create
screen savvy kids
Tips for parents
♦ Talk about TV food ads with
your children. Help them
question why they make TV
food ads and the techniques
used to make products appeal
to them.
♦ Limit your child’s screen time
(including TV, Internet and
computer games) to less than 2
hours per day.
♦ Have ‘screen-free’ zones in the
bedrooms.
♦ Encourage healthy eating.
Limit heavily advertised foods,
such as chocolate, lollies and
fast foods in the home.
♦ Become involved – join The
Parents Jury (see p8).
♦ Voice your concern - if you
are concerned about the high
level of TV food ads promoting
unhealthy foods, lobby for
changes to TV food advertising
regulations (see Advocacy
Group websites p8).
Adapted from newsletter snippets in
‘TV Food Ads: Educate and Advocate’
Pamphlet for
parents:
‘Fight
childhood
obesity’
Rosemary Stanton and Shalani McCray
present the winner of the
2006 Parents’ Choice Award.
Centre for Health Promotion, CYWHS: Virtually Healthy newsletter No.45
Available through
Young Media
Australia (see p8).
Page 7
About us
Resources
Centre for Health Promotion
Children, Youth and Women’s Health
Service
8th floor, Samuel Way Building
Women’s and Children’s Hospital
72 King William Road
North Adelaide SA 5006
Ph: (08) 8161 7777
Fax: (08) 8161 7778
Email:
[email protected]
Promoting children’s
health in the community
www.wch.sa.gov.au/chp.html
Virtually Healthy
This newsletter is published each
school term and:
♦ supports learning, health and
wellbeing in school communities
♦ advocates the health promoting
schools approach
♦ shares effective practice
♦ is prepared in collaboration with key
agencies.
Free copies are sent to all South
Australian schools, OSHC services,
community health and school dental
services. Also available on the Centre
for Health Promotion website.
Your feedback and input is welcome!
Contact Virtually Healthy Coordinator,
Diana Skott, ph: 8161 7777
[email protected]
Join the ‘SA Health Promoting
Settings Network’
A free network for those interested in
Health Promoting Schools. Go to www.
sahps.net
Advocacy groups
Coalition on Food Advertising
to Children (CFAC)
www.wch.sa.gov.au/
foodadstokids.html
A national advocacy group
advocating for changes to
advertising practices. Website
includes research, media articles,
regulations and ways to voice your
concern about TV food advertising.
The Parents Jury
www.parentsjury.org.au
Includes information on healthy
eating, physical activity, healthy
schools and food advertising,
including regulations, sample
letters to voice your concern about
TV food advertising and how
to become a member. Members
receive email updates and can join
an online discussion forum.
Young Media Australia
www.youngmedia.org.au
Helpline: 1800 700 357 (24 hours a
day/7 days a week)
Email: [email protected]
A national not-for-profit
organisation with expertise in the
role of the media in the healthy
development of children.
Website has information on
the impact of the media, movie
reviews and food advertising,
including a wide range of fact
sheets for parents.
Key TV food ad resources
Health Information Centre
Children’s health or corporate
wealth? The case for banning
television food advertising to
children. CFAC, 2006
www.wch.sa.gov.au/
foodadstokids.html Click on
‘CFAC documents’.
Includes evidence on TV food
advertising directed to children.
Drop in or contact us for quality health
information on a range of topics.
Kermode Street entrance, WCH.
cywhs.healthinformation@cywhs.
sa.gov.au
Ph: 8161 6875. 9.30am - 4.00pm
www.wch.sa.gov.au
TV Food Ads: Educate and
Advocate. Centre for Health
Promotion, CYWHS, 2007
A resource on TV food advertising
for primary school teachers. See
order form (insert).
Parenting SA
Parenting SA promotes the value of
parents and provides information to assist
with parenting. Now located at the Centre
for Health Promotion.
Ph: 8303 1660 Fax: 8303 1653
www.parenting.sa.gov.au
Television Food Advertising to
Children Community Education
Kit. CFAC, 2004
www.wch.sa.gov.au/foodadstokids.
html
Includes information, presentation
outlines and overheads for
presentations on TV food
advertising.
Other curriculum resources
Don’t Buy It: Get Media Smart
KCTS Television, Seattle, 2004
www.decs.sa.gov.au/
northerncountry/default.asp?id=19
135&havgrp=1223
A media literacy website to
encourage children to think
critically about the media. Includes
web-based activities such as ‘Food
advertising tricks’ and ‘What’s in
an ad?’ Suitable for primary and
middle year students.
The Media Awareness Network
www.media-awareness.ca/english/
teachers
A Canadian media literacy website
with teacher support materials and
lesson plans, such as ‘Junk food
jungle’ and ‘Gotta have a gimmick’.
Suitable for use with primary and
middle year students.
Healthy eating resources
The Australian Guide to Healthy
Eating
www.health.gov.au/internet/
wcms/publishing.nsf/Content/
health-pubhlth-publicat-phys.htm
Resources include a brochure,
consumer booklet, posters and a
nutrition educators’ booklet.
Ph: 1800 020 103 Ext 8654 or email:
[email protected]
‘CREATE healthy eating’ healthy
food product database. Centre for
Health Promotion, CYWHS
www.wch.sa.gov.au/chp.html
Click on ‘Enjoy healthy eating’,
then ‘CREATE healthy eating’, then
‘Food products, tempting and tasty’.
Includes information on healthier
food products.