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Download How new legislation affects corporate cold calling….. The Corporate
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How new legislation affects corporate cold calling….. The Corporate Telephone Preference Service (CTPS) Alison Hercock – Absolute Marketing What is the CTPS? • Corporate Telephone Preference Service – Central register of corporate subscribers who don’t want to receive ‘cold calls’ – Legal obligation for anyone making ‘cold sales/marketing calls’ to make sure they are not calling anyone on the register The Legislation • 25th June 2004 legislation introduced • The Privacy & Electronic Communications (EC Directive) (Amendment) Regulations 2004 • More information www.informationcommissioner.gov.uk • Governing body - Ofcom How Does it Work? • Register held by the DMA (Direct Marketing Association) • Businesses must register ALL of their business telephone numbers • Takes 28 days for registration to take effect • Stops businesses receiving ‘cold’ unsolicited sales/marketing calls • Implication – might not receive sales call about service that might be of interest Who Does it Affect? • All businesses making outbound sales/marketing calls • The responsibility lies with the owner of the data What do you need to do? • Ensure all data that is being ‘cold’ called is screened against the CTPS every 28 days • Buy a service that meets your needs – Annual service for ongoing/monthly calling activity – ‘Units’ based service to use as and when you need it, for lower levels of calling activity – Scan your data at the start of a one-off project, if calling is infrequent and not many records are involved What about Email? • Only send emails to contacts who have expressed an interest in the subject area • ‘Opt-In’ scheme • Always offer ‘Opt-Out’ facility Questions? Alison Hercock – Absolute Marketing Tel: 0870 750 0660 Email: [email protected]