Download Workshop Title Marketing Management Workshop Description

Workshop Title
Marketing Management
Workshop
Marketing occurs in any organisation that provides goods and
Description
services to external publics. This workshop seeks to develop skills
in the core competencies involved in marketing management.
Delegates will gain valuable marketing knowledge and be able to
competently plan, execute and control activities related to
marketing. They will also be able to troubleshoot a host of related
challenges that may arise and communicate effectively with all
stakeholders. The workshop also looks at the elements of the
marketing environment, understand consumer behaviour, gain
information on marketing research and marketing decision
making. The workshop also looks at market segmentation,
market positioning and effective target marketing. The workshop
also looks at pricing strategies, developing marketing channels
and the importance of marketing intermediaries. The workshop
also covers strategic marketing and how this is planned and
executed.
Admission
Requirements
•
Must be at least twenty three years of age.
•
Must be in possession of a matric certificate or the
mature age exemption procedure will apply.
Delivery Method
Contact Sessions
Duration
2 days/16 hours
Price
Refer to BSU Price Schedule
Enquiry Contact
[email protected] / 031 -373 5710/5762