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FUNCTIONAL AREAS INTERMEDIATE 2 ADMINSTRATION FUNCTIONAL AREAS These are the departments within an organisation. The four main functional areas are: Sales Purchasing Finance Human Resources ROLE OF THE SALES DEPARTMENT Firms who produce goods or provide a service need to sell that product to the customers. The Sales Department deals with customer enquiries, process orders and handle complaints. ACTIVITIES OF THE SALES DEPARTMENT Carry out market research to find out what customers want. Improve existing products; Develop new products; Determine suitable prices Advertising; Sales Promotions; Sending Website. out mail shots; AFTER MARKETING? If the marketing elements of the sales department have been successful they should receive orders. They may receive a letter of enquiry from a potential customer first. The department will send out a price list, catalogue or quotation. When they receive an order form, it is the responsibility of the Sales Department to: Process Deliver Deal the order it with the after-sales service