Download TO: FROM: DATE: RE: ROI on Attending Senior Care Marketing

TO:
FROM:
DATE:
RE:
ROI on Attending Senior Care Marketing Sales Summit – SMASH 2014
Nov. 19 – 21, 2014, Loews Hotel , Rosemont, Chicago, IL
I would like to attend the Senior Care Marketing Sales Summit HQ - SMASH 2014. It is a two-½ day event
that addresses the rapidly changing Senior Care Consumer and Professional Referral marketing and sales
challenges that face Senior Living, Post Acute and Home Care.
Companies need to change how they think about the countless customers they need to touch. When and how
do they engage them? How do you keep them close to your organization through and past their customer
journey?
SMASH 2014 brings together top marketers from across the continuum of Senior Living, Transitional Care,
Long Term Care and Home Care to share in over 30+ sessions on market trends, best practices, case studies,
research findings, marketing automation, analytics and measurement, integrated marketing and much more
that is relevant to us as market leaders and market partners. It offers highly focused, curated content from the
best marketing and sales leaders from Fortune 500’s to leading Agencies as well as Senior Care marketing and
sales c-suite execs to leverage ideas for our organization.
Topics that will be covered are:

Build and maintain a strong, differentiated brand.

Gain first-hand knowledge about what adult children and seniors are seeking.

Solidify and leverage professional referral relationships across the continuum.

Increase customer engagement, responsiveness, and loyalty.

Develop the right mix of digital and traditional channels.

Discover new, economical ways to scale your messaging and sales enablement.

Leverage social and mobile technologies to drive real business outcomes.

Define the steps to assess, strengthen, and track your organization's consumer and professional referral
strategies.


Identify innovative approaches for advancing digital strategy.
Ensure that you are reaching customers and caregivers at the right time, and with the right service.
Specifically, I intend to go to (XXXX) Sessions to see how we can affect our census, occupancy, referral client
and acquisition and retention in the coming year, and how I can contribute to the company’s strategy moving
forward.
COST BENEFIT ANALYSIS FOR ATTENDING SMASH 2014
Summit Registration Fee
Airfare or other travel (est.)
Hotel Transportation to/from
Hotel Cost
Meals (2 breakfasts, 1 lunch,
receptions included in
registration)
Total Costs
Increased Sales through
implementing 2 new ideas
immediately upon return
Net Cost (+) or (-)
(Fill in based on timing and
discount offered if available)
$375.00
- $0 - (comp shuttle)
$159.00 per night. (2X) $318
$100.00 (Est.) miscellaneous
$XXXXX
XXXXX
The opportunity to for me to develop new ideas, get immediately actionable insights and
tactical plans – and meet new supplier partners who can provide cost effective solutions to
increase census, occupancy and consumer and professional clients is a wise investment and
will have real impact. Upon my return from SMASH 2014, I will share key learning’s that
will impact our bottom line.
Thank you for your consideration of this request.
Signed,