Download Job Title: XXXX - Leeds Beckett University

Job Title:
Reporting:
ESSN Marketing & Communications Executive
ESSN Country Marketing Manager
Position Summary
Scope of role:
As the Marketing Executive you will work across all 4 business units within ESSN – ISS, SWD, BCS and HPN. This
requires a candidate who is able to work well both in a team and independently, is able to manage time and
resources proactively and effectively and is able to deliver ad-hoc tasks as competently as reoccurring tasks.
On a day to day basis you will play the important part of ensuring HP’s key marketing and business messages are
delivered to the correct people both inside and outside of HP, in both an informative and appropriate manner.
Your key areas are: Internal and Channel Communication, Case Study and Reference Management and Website
Management.
In addition, your main responsibilities will focus around supporting the Campaign Managers & working alongside
them to execute their campaigns successfully. You will have the chance to work on different types of Marketing
Campaigns including Social Media, Direct Marketing & Online Advertising.
Key Responsibilities:
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Internal and external communication
o Internal announcements of marketing, sales and business unit information
o Channel (Partner) announcements of marketing, sales and business unit information
o ESSN Smart portal content management
o ESSN general communications
o All content to be provided by campaign/BU owner
Web-page management
o Updating and content creation on HP ESSN Intranet
o Updating and content creation on ESSN Partner Portal (Smart Portal)
o Adhoc HP.com website updating (Campaigns, Event Tool etc)
Managing the ESSN Communications and the ESSN Marketing Campaign Mailbox
Preparing & running weekly calls with an external Marketing Agency & the Hewlett-Packard Telemarketing
team
Co-ordination and collation of the monthly Drum Beat call briefing pack
Providing ESSN Marcom support to Campaign Manager’s adapting globally created campaign assets, such
as direct mail, electronic direct mail, online banner creative’s, to ensure they are fit for purpose for the
UK&I markets.
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Working with Campaign Managers, Marketing Agency and Marketing Operations UK on the execution of
globally created and locally created campaigns into the UK&I marketplace, ensuring brand compliance of
all campaign assets. Including:
o Campaign and data briefing
o Agency, budget and brand management
o Lead management and ROI monitoring
Reporting lead for all ESSN ROI and activity reports including:
o Bi-weekly ROI Reporting for all ESSN/BU campaigns
o Weekly SRE tool management and reporting
o Weekly EMEA activity reports
Level
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Intern
Salary
Standard Placement Student salary
Location
 Bracknell
Placement timeline
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July 2012 – August 2013
Application
Please send you CV with covering letter to [email protected].
Deadline: 9th December 2011
Please include the job title in the subject line of your email.
If you application is successful you will be invited for a telephone interview which will take place week
commencing 12th December 2011. Final stage of the application process is Assessment day which will take place
in Bracknell on 2nd February 2012.